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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Additionally, using a consistent username across all social media platforms can improve your brand recognition and make it easier for users to find and follow you.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Which Advantage+ Creative Enhancements Should You Turn On?

Jon Loomer

One of the biggest complaints from advertisers is that Meta will automatically select music that doesn’t fit the brand or ad. RECOMMENDATION: Apply this enhancement, but listen to the tracks first if there’s any concern about Meta choosing one that is inconsistent with your brand. You can also filter by tempo and mood.

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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

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How to Get More Views on YouTube: 12 Tactics that Actually Work

Hootsuite

Up-to-date contact information (so all your potential customers and future brand partners can get in touch). Ranking in search results is the best way to get brand new eyes—not just subscribers and people who are already interested in your channel (although we’ll talk more about them later)—on your videos. low competition).

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The Complete Guide to Social Media Video Specs in 2020

Hootsuite

Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. It pays to become familiar with the varieties of . Facebook video and to find a delivery format that matches your campaign goals. Minimum width: 500 pixels. or greater.

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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.