Mindjumpers

MARCH 23, 2016

It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. What This Means for Brands.

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Mindjumpers

MAY 10, 2013

In the infographic, Facebook’s news feed product manager, Will Cathhart, has broken down the algorithm into 4 main social factors. Similar Posts: How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm. EdgeRank Facebook Facebook engagement news feed optimization Postrocket' click to view large).

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Mindjumpers

SEPTEMBER 13, 2011

Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people. Ask questions.

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Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. Strengthen your brand identity. Convey your message quickly.

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Mindjumpers

JULY 2, 2013

It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to. This way you can charge others to subscribe to your feed. A platform for brands? Take a look at for instance for instance these brands we found on Pheed to see how they use it: • Taco Bell.

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Mindjumpers

OCTOBER 17, 2011

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. How to Improve Your News Feed Ranking on Facebook. You can read more about this on our blog in the post on EdgeRank.

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Mindjumpers

JUNE 15, 2012

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Brands including Coca-Cola, New York Times and Red Bull. Facebook Private Messaging for Brands.

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Mindjumpers

JULY 11, 2012

The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Fans engage with brand pages to express themselves. Know your target group.

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Mindjumpers

JUNE 25, 2012

Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Many of us probably recognise this from when we are on the search for information about a brand or product. Here, it is stated that the Skittles brand website had 23,000 U.S. It’s all about planning!

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Mindjumpers

FEBRUARY 7, 2012

Tweet As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen. But we also have to remember that most people view content in their Feed and not on the actual Page. And what will this mean for Pages?

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Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users. price of $7.

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Mindjumpers

JUNE 5, 2013

With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. If you are a brand, you will benefit from Pinterest’s latest update. What Facebook’s New News Feed Means For Brands. How Brands Use Vine.

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Mindjumpers

MAY 22, 2013

Facebook seems to put more and more focus on content, especially with the new news feed , which is still in the process of being rolled out to users as well as the launch of Home. The new news feed gives Facebook room for more engagement potential. Similar Posts: What Facebook’s New News Feed Means For Brands.

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Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Your audience may be driving conversation through relevant topics that are linked with your brand but with no specific namedropping. Alternatively you may discover that your brand is mentioned but with misspellings or nicknames. 2: Revealing your brand’s key influencers.

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Mindjumpers

OCTOBER 19, 2011

In the future, we will see more and more stories being published to the feed from brands that have created apps – maybe you will see a friend who bought an iPad at the Apple Store, which creates positive exposure for Apple while at the same time allows for the user to share an online experience with friends.

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Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

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Mindjumpers

MARCH 25, 2013

Relevant content is a key factor to make your brand interesting. With this, you can pick out the most relevant themes for your brand, such as Heritage & Identity, Product and Creative Ideas. You should be open and polite by saying thank you if fans compliment your brand. What Facebook’s New News Feed Means For Brands.

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Mindjumpers

MARCH 1, 2012

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Benefits for brands. How To Make Your LinkedIn Page Talk About Your Brand. Similar Posts: LinkedIn Launches Status Updates For Companies.

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Mindjumpers

SEPTEMBER 22, 2011

Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. So what does it mean for brands? In simple words, if I know what my friends have to say about the brand –positive or negative, it would definitely alter my opinion. Again works pretty well for brands!

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Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. Threadless post regularly but without spamming their followers’ feeds. How Threadless Engages its Community on Instagram.

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Mindjumpers

SEPTEMBER 30, 2011

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The challenge was to make it more relevant to the youth and make them identify with the brand.

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Mindjumpers

AUGUST 17, 2011

I’m sure that this is great knowledge for many businesses engaged in an online presence, and that it’s something which might make the end of doubting that social media has a great impact on today’s brands. by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month.

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Mindjumpers

NOVEMBER 2, 2012

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. How to buy into this behaviour as a brand. As a brand, it is important to understand these forces of dynamics in order to give your consumers what they are looking for. on their platforms.

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Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

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Mindjumpers

APRIL 19, 2012

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis.

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Mindjumpers

JUNE 28, 2011

More and more pages appear on Facebook and as long as you have to build a brand or a community around a personality or organisation, a page is the way to go. For instance, you can choose to use Facebook as page, which means that you get notification of new likers, view a home feed, and comment on other pages as the page.

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Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. So if your brand has a unique visual content to share, you should certainly consider joining the platform.

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Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

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Mindjumpers

SEPTEMBER 14, 2010

look at news feed – Users like an average number of 28 pages. Some of the main results of the study are: - Top three uses of Facebook were: 1. to interact with friends, 2. chat with friends, and 3. Younger users tend to like more pages. Thanks for following our blog // Anne Leave a Reply Click here to cancel reply.

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Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Remember that users are very selective when scrolling up and down their feed. The analysis was performed on 200 of Buddy Media’s clients during a two-week period.

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Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. The resource manager working with the partner posted the query in the news feed. How to use Social Media for Employer Branding and Recruitment. Future of Social Media?

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Mindjumpers

FEBRUARY 28, 2012

More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. million in September.

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Mindjumpers

JANUARY 3, 2011

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

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Mindjumpers

JANUARY 31, 2012

To build a community and a social product connected to your brand, you should create a clearly defined personality of your community; how it makes people feel and how it creates a sense of belonging. Improve News Feed ranking – Have EdgeRank in mind when you produce status updates to ensure visibility for users.

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Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

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Mindjumpers

NOVEMBER 16, 2011

Similar Posts: How to Improve Your News Feed Ranking on Facebook. How Stockholm Transport Improved Its Brand Image Through Facebook. You can also read about it on Richard Branson’s blog. So are you ready to remember your first times with your friends? Facts About Consumer Behaviour on Twitter [Study].

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Mindjumpers

SEPTEMBER 23, 2011

What does it mean for brands? Now brands get a chance to develop their own apps to capture different lifestyle areas of customers. The new graph should, according to Zuckerberg, find interesting patterns between actions, so that those patterns can be displayed on your news feed. Facebook Launches ”Send Button”.

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