Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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Reputation Tools Brands How To 131

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. Instagram Shopping is the holy grail of social media marketing.

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Products Instagram Brands How To 163

Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Phasing Out the Facebook Pixel.

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API Conversation Tips Facebook 155

Social Media Strategies Summit

SEPTEMBER 2, 2022

Local, federal, and national governments on social media have a tough job. When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube.

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Badge Facebook URL Template 193

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. Well, you probably need to brush up on your social SEO.) But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines.

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Reputation Strategy Brands HootSuite 106

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

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Brands HootSuite Film Instagram 120

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 114

Hootsuite

JANUARY 3, 2023

If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. Bonus: Get the Facebook advertising cheat sheet for 2022.

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Facebook How To HootSuite Review 115

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

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Engagement Brands Review Influencer 136

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

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Process Communities Brands How To 161

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

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Facebook Privacy How To Film 116

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more.

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Brands Training Policies Template 167

Hootsuite

JUNE 20, 2022

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Facebook is still the largest social media platform. hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. General Facebook hacks.

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Tips HootSuite Badge Facebook 145

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

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Facebook How To Metrics Hashtag 123

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. So how does Facebook Marketplace work? Read on for our complete guide to the benefits of Facebook Marketplace for business. Electronics. Entertainment.

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Tips Facebook Retail HootSuite 145

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints. Read on for our top tips on navigating negativity on social media.

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Social Media Tips Guidelines Policies 179

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

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Brands HootSuite Project Metrics 95

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. What are fake social media accounts?

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Social Media Brands Tips HootSuite 88

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users.

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Campaign Facebook Influencer Embedding 142

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

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SEO Social Media Strategy Hashtag 154

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Download our free social media strategy template to help develop a plan with more ease and speed.

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Template Templates Examples Social Media 52

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

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Social Media Brands HootSuite Policies 97

agora pulse

JULY 29, 2020

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. Why Should I Use Facebook Business Manager? Why Should I Use Facebook Business Manager? Add or Create Facebook Page(s).

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Facebook How To Notification Instagram 154

Hootsuite

APRIL 1, 2021

Fun suggestion: Your brand should have a presence there. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to the 69% who use Facebook. The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message.

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YouTube Brands How To HootSuite 145

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Brand Monitoring Tools Brands HootSuite 141

Sprout Social

AUGUST 14, 2018

Videos are perfect for social media. They’re immersive, engaging and inherently social. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook supports 2.23

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Brands Facebook Upcoming Real Estate 91

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

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Survey Brands Sentiment Template 93

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients. Key Takeaways. At the core of Instagram Stories’ 1.7

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Instagram Brands Marketing Geotagging 183

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

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Reddit Brands Meme Forums 100

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

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Influencer Brands Strategy Training 78

agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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SEO Social Media Reddit Hashtag 190

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Not so much.

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B2B LinkedIn Facebook Statistics 150

Hootsuite

OCTOBER 11, 2022

If people were talking about your brand on social networks, you’d want to know about it, right? Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. What are social mentions? Why are social mentions so important? Social proof.

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HootSuite How To RSS Feed 145

agora pulse

JANUARY 13, 2021

Bonus Material: Free Social Content Calendar. But wield it well and it can work wonders for your social content. A good social media caption has the power to attract, engage, and convert fans. So why aren’t brands putting more focus on their caption content? Benefits of Great Social Media Captions .

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Social Media Engagement Tips Hashtag 191

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Create and brand your TikTok account.

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Brands Marketing Influencer Analytics 90