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Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally.

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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Brand bringing this trend to life: Spotify.

YouTube 136
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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

API 92
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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

Brands, be prepared. How bullish on VR, AR and mixed reality should brands be? We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Facebook has Oculus. Brands should always be ready for the future.

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Scooter (or Bird) Your Way To Work And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Maybe it was a glimpse into our current/future state of urban transportation? Bird is looking at a $2 billion valuation and brands like Uber are trying to figure out how to get in on the action. How would you feel is a brand sent you an image by AirDrop ? urban transportation. urban transportation. bike sharing.

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

Brands, be prepared. How bullish on VR, AR and mixed reality should brands be? We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Facebook has Oculus. Brands should always be ready for the future.

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5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers.

Brands 60