Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

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Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 101

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agora pulse

AUGUST 17, 2020

In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. How to Create a Social Media Strategy. Step 1: Identify your social media marketing goals and metrics.

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Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This also goes for sharing news about your company from other websites and media outlets.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Content sourcing: Including research and finding relevant photography, animation, and video assets.

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Unmetric

NOVEMBER 4, 2019

And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same. Read on to find out. Well, they aren’t.

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Social Media Social Media Management Sentiment Analytics 97

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. As networks work those kinks out, marketers have to adapt.

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Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

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Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity.

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Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

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Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Sprout Social’s Enhance by AI Assist uses AI to personalize customer interactions at scale. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. more engaging than long-form video (The Sprout Social Index™). TikTok, a short-form video platform, is the most engaging social platform by engagement rate ( Socialinsider ). Shorts can be up to 60 seconds long. What’s their tone?

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Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. Ayzenberg, a leading agency based in LA with a large number of household brands as clients, was determined to answer that question. How much is your engagement worth?

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ROI Advertising Engagement Social Media Management 72

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

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Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

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Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account. Now, pick the category that best describes your brand and tap Next. Source: Pew Research Center.

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How To Hashtag Trends Analytics 143

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

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Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. Social media policies cover rules and repercussions.

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Sprout Social

MARCH 31, 2021

Using Sprout’s research on the best time to post is a good starting point but can vary based on your industry on audience. How to schedule Tweets using Sprout Social. Sprout is a robust social media publishing platform that you can use you to schedule your posts for Twitter, Instagram, Facebook, LinkedIn and Pinterest.

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Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. Sprout Social helps power that effort with our Glassdoor integration. The former group gets the inside scoop through first-hand employee experiences.

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Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation?

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Sprout Social

DECEMBER 20, 2023

Hootsuite is a major player in the social media marketing platform space. And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team.

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Hootsuite

JANUARY 10, 2024

OwlyWriter is built on ChatGPT’s pioneering language model, but it also includes all of our winning content formulas that took over 14 years of research to develop. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Book a Demo 2.

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Tools HootSuite Price Marketing 99

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

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Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

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Social Media Management Social Media Tools Price 111

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. These tools help brands find influencers with the right target audience, and then track and evaluate how each sponsored post contributes to the overall campaign.

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Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Book your demo today.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

DECEMBER 4, 2019

Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often juggling multiple jobs at once. DonorsChoose.org streamlines and elevates their social media strategy with Sprout.

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Strategy Brands Social Media Management Curation 62

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

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Hootsuite

JUNE 21, 2023

. #1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What does FINRA say about social media? FINRA first started issuing guidance specific to social media way back in 2010.

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Social Media Guidelines Tips HootSuite 100

Sprout Social

JULY 20, 2022

Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here’s what to outline to set your company up for social success: 1.

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Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. You’re welcome!

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Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios.

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agora pulse

SEPTEMBER 26, 2018

Most businesses are tackling anywhere from two to five, and social media managers are tackling many, many more. That terrible feels-like-you’ll-never-catch-up feeling is exactly why social media management software was created. We’ve all been there. Our Inbox Assistant takes it one step further.

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Social Media Management Marketing Review Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

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