Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females.

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Social Media Case Study Strategy Study 127

Convince & Convert

MAY 18, 2011

I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. Think less about your business and more about appropriate behavior in a social situation. This effect is even worse on social networks.

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Twitter Price Travel Buy 124

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Definitely a classic. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Will you embrace Twitter if I can show you ROI?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. They are either memorable, instructive, or both (hopefully).

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Social Media Strategy Social CRM Consultant 154

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Among influentials?

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Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. al definitely should influence strategy though. Do you agree?

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Social Media Strategy Metrics Organization 137

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. The brand relationship starts to look like a friendship and not a transaction. Awesome post!!

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Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. This is particularly important when managing branded client materials.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Social media is hard False. That’s not a “wave the magic wand&# scenario.

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Social Media Strategy Consultant Web 2.0 152

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. Thanks for the share.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. You are definitely a mentor and I am looking for more!

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q. link] Adam Q. link] Adam Q.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

JULY 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. You know them.

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Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Total oversight on my part.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. What’s Your One Thing? Volvo = Safety. Apple = Innovation. Disney = Magic.

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Social Media Strategy Consultant Conference 168

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Ford does it well.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. As usual Jay, thanks for sharing some more cool stuff.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 14, 2010

link] jaybaer I will definitely check it out. link] jaybaer I will definitely check it out. Comcast is definitely on the ball in terms of social listening and response. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. I may have to use that one. Sounds like a great case study.

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Social Media Consultant Health Care Questions 130

Keyhole.co

JULY 9, 2023

Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Here are some features that make Keyhole your go-to partner for branding.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

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Social Media Strategy Social CRM Consultant 143

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Jay's right that it definitely makes sense to look at all the options.

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Social Media Strategy YouTube LinkedIn 135

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Fortune 500 CEOs Don’t Get Social Media! How your brand is abusing social networks by iMedia Connection. ** 5 STARS.

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Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 25, 2010

Yet another way to humanize the brand, right? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? And I feel a special blush of pride that I'm responsible for introducing one more potential Fanatical Fan to the ThinkGeek brand.

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] Brian Hamlett Very nice Jay and definitely true. This has happened before online.

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Social Media Consultant Social CRM eBook 121

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? The public and immediate nature of getting slammed via social is what stings.

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Social Media Strategy Comments Course 132

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Now, go to Twitter and create a brand new account using your special new Gmail email address.

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Social Media ScoutLabs Company Consultant 155