Hootsuite

APRIL 7, 2022

New social media platforms emerge to serve specific audiences or to offer something different. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. Source: Statista.

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Social Media Marketing

MAY 20, 2019

The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too.

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Buffer Social

SEPTEMBER 1, 2022

Shaan Puri is a multi-hyphenate entrepreneur, investor, and creator with platforms that reach millions of people every day. And his platforms are just a side hustle – he also sold his startup, Bebo, to Twitch and now runs a rolling fund investing in other startups. And that's a brand, right?

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Curation Exercises Startup Project 92

Keyhole.co

AUGUST 24, 2021

Content curation means more than rummaging through the internet for what to post on a slow day. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). What does curated content mean? How much content should you curate? How much content should you curate?

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Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

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Publishing Tools Brands Facebook 98

Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. Image source.

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Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 114

Later

JULY 8, 2020

Stock media is more useful to brands than ever before — and we’re not just talking about posting a generic landscape shot to your feeds. In the past, brands and businesses held back from using stock assets on social media for fear of it appearing inauthentic or cheesy. Why Use Stock Assets on Social Media? Feature: @mero_dnt?

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Later

APRIL 1, 2019

Some of the best brands on Instagram have gorgeous, curated aesthetics that show off their unique style — and that isn’t by accident. Having a cohesive Instagram aesthetic is one of the best ways to grow a large and loyal following while showing off your brand’s unique style and tone. Are they bright and airy?

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Devumi

NOVEMBER 7, 2014

Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users.

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Hootsuite

AUGUST 2, 2022

You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook. So we did it for you. Too little?

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Platform Social Media Hashtag HootSuite 139

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. Fuji ??? (??:

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Travel UGC Brands Tourism 94

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. The pillars of a content strategy for employee advocacy platform. LIMITS THE SKY – Mpax.

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Ignite Social Media

JUNE 15, 2021

In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge. With all the buzz about TikTok, the app has certainly taken notice and been working to seek out ways to improve the effectiveness of its ad platform (as any good social media network does).

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Brands Trends Authentication Instagram 172

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. The platform’s mission is to “ empower and share the world’s imagination, knowledge, and moments that matter. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

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Social Media Strategies Summit

NOVEMBER 12, 2020

Choose the Right Platforms. Success with social media starts with choosing the right platforms for your business. Experts used to advise that businesses reserve their name on every platform, using them all as much as possible. A little transparency and humanity go a long way in building brand trust. Source: Hootsuite.

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Social Media Strategies Summit

MAY 27, 2022

Social media platform. Schedule content for publication on different social media platforms at specific dates and times. Leverage Content Curation. You can simply curate relevant and useful content for your target audience and share it on social media while crediting the source. Stick to a Few Social Media Platforms.

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Social Media Strategy Marketing Curation 178

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. They need to reflect your brand image and values and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated.

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Hootsuite

JANUARY 5, 2023

Curating and reposting Reels means you can post more often, which the Instagram Reels algorithm loves, without needing to invest more content creation time. It’s not like tapping the share button on other platforms. Of course, ensure the Reel you remix fits your content strategy and brand, and that your response is biz-appropriate.

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Feed Feedly Remix Instagram 78

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. Content curation. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Describing Zoho as a social analytics platform is like calling your iPhone a calculator. Graphic design.

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Team Tools Social Media HootSuite 219

Later

JULY 15, 2020

A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. What is a Visual Brand Identity and Why is it Important?

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Instagram Brands How To Feed 110

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? Curating a presence on LinkedIn is effectively a live portfolio.

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LinkedIn Brands Authentication Project 93

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. You can also curate the content in your social hub to ensure the best content is front and center on your site.

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Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

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Curation Web 2.0 Case Study Social Media 141

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Brands How To Authentication Exercises 130

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Who is not currently on TikTok, however, are brands ! Brand Watch-Outs. Key Takeaways. What is TikTok?

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Social Media Strategies Summit

AUGUST 15, 2023

Is there a high-performing tactic, channel, or platform you’re not currently using? But her biggest platform is LinkedIn , where she’s amassed around 160,000 followers. Ryan is a brand marketing expert with over two decades of higher education experience. Have you missed an important update to a key tool? Everywhere!

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Marketing Education Forums LinkedIn 240

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Instagram. Source: Statista.

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Social Media Brands Content Real Estate 121

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. right on the digital platforms that your audience uses most. E-commerce refers to a shopping experience via a website or dedicated branded app. Source: Facebook.

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Hootsuite

MARCH 2, 2020

And ads finally made their way onto the platform, along with a shoppable component. And with the advertising floodgates wide open, brands are too. Users can follow their favourite creators, but they don’t have to for the feed to be filled automatically with curated clips. Branded hashtag challenge.

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Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too.    Unsurprisingly, Threads and Instagram integrate really well, so it’s easy to cross-post from one platform to the other.

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Socialmedia.biz

JUNE 30, 2016

You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights. Curation is essential for cementing your views, growing your audience, building relationships and expanding your message.

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Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform. We all know the platform is popular with younger audiences, but one in three TikTok users is aged 25 to 34 , while one in four is aged 35 or over. Typically, brands leverage TikTok to drive sales.

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Buffer Social

SEPTEMBER 7, 2017

And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. For example, if you take a look at our Twitter and Instagram accounts , you’ll notice that we post entirely different things on each platform. What to post on each social media platform.

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Platform Social Media Content Curation 111

Hootsuite

NOVEMBER 14, 2022

Curate content. Smart social search techniques can help you find and curate content that will stand out to your audience. Understanding how people talk about your brand on social media is essential. Searching across each individual platform can get confusing fast. Looking for great user-generated content for your feed?

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