Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 114

B2B Influencer Brands Marketing 114

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It has to be strategic.

Influencer 102

Influencer Marketing Collaboration ROI 102

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

Social Media 122

Social Media UGC How To HootSuite 122

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Build Brand Awareness.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

Comparison 106

Comparison Analysis How To Sentiment 106

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Download our free social media strategy template to help develop a plan with more ease and speed.

Template 52

Template Templates Examples Social Media 52

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 108

Influencer Instagram Brands Marketing 108

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . People Love to Shop Small.

Trends 184

Trends Organization Social Media Travel 184

agora pulse

SEPTEMBER 11, 2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media. Track engaged followers with a social media CRM.

Influencer 109

Influencer Instagram Brands How To 109

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. This includes the industry, company size, location, and revenue.

Data 62

Data B2B How To Metrics 62

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 116

Patterns Sentiment Analysis Proposal 116

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. The social media site is home to over 240 billion Pins on more than 5 billion boards.

Report 105

Report How To Analytics Social Media Management 105

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 102

ROI Influencer Marketing Survey 102

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Webbiquity SMM

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them.

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles.

Examples 62

Examples B2B ROI CPA 62

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? Monitor and measure the performance.

Advertising 230

Advertising Facebook How To Guidelines 230

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. This is a clear and a strong indication of how brands need to adapt to latest trends, especially in light of the importance of optimizing websites for mobile devices. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. This includes @mentions of your brand and tagged posts. Good question!

Conversation 134

Conversation Review Marketing How To 134

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Negative searches about Coca-Cola dominated the internet.

Influencer 128

Influencer Marketing Reputation Collaboration 128

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 97

Social Media Strategy Team Review 97

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. In short, yes.

Organization 99

Organization LinkedIn Strategy Social Media 99

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 108

Advertising Social Media Strategy Tools 108

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

Report 121

Report Data Social Media Content 121

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. How can you boost your bottom line? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. Three Ways to Use Playlists for Social Media Marketing. Events your company attends. You should!

YouTube 113

YouTube Marketing Curation URL 113

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Facebook marketing creates awareness and promotes a company or individual via the platform. What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110