Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

FEBRUARY 4, 2021

Moreover, this arena’s technology and tools can be leveraged in several areas of marketing, such as customer acquisition, lead generation, retention, sales, and revenue. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. Visibility is a key precondition when it comes to generating engagement. What is Brand Visibility? Why is Brand Visibility Important for B2B?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. What sets them apart? What follows is loss of resources, energy, and enthusiasm.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

NOVEMBER 19, 2023

Generating leads” isn’t time-based, whereas “generating 10,000% more leads in a day” isn’t attainable. On the other hand, “generating 10% more leads over a month using targeted ads and content” meets SMART criteria. These are consumers who don’t coincide with your brand’s typical customers.

Template 52

Template Templates Examples Social Media 52

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Social Media Strategies Summit

NOVEMBER 14, 2019

As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers.

Class 100

Class LinkedIn Brands Microsoft 100

Koka Sexton

NOVEMBER 9, 2022

Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Define your target audience. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. And, over 5 million new and existing homes were sold in 2019. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. It is also measurable and promotes brand awareness. With over 2.5 Real Geeks.

Real Estate 177

Real Estate Platform Marketing Notification 177

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good.

B2B 95

B2B Content Syndication SEO 95

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Examples 62

Examples B2B ROI Analytics 62

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI B2B Organization Platform 62

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. 5 ways to leverage social listening for competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. The goal with this strategy is not overnight success that leads to an immediate sale.

Tools 144

Tools B2B Price ROI 144

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. And finally, since Instagram is predominantly a visual platform, it offers small businesses many opportunities to get creative.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is the leading destination for short-form mobile video. These differences make the platform especially popular with Generation Z. It’s still early days for this social platform, but brands should be paying attention. The app’s parent company. Source: SensorTower. So What Exactly is TikTok? Now it’s about real life.

Brands 114

Brands Meme Hashtag Campaign 114

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles.

Examples 62

Examples B2B ROI CPA 62

Hootsuite

OCTOBER 27, 2022

But, only 49% of customers say companies provide good customer service. 1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Imagine walking into a store only to find there’s nobody to greet you.

Conversation 98

Conversation Brands FAQ Survey 98

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. Need a good social media marketing book that fuels your learning and your career? This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

DECEMBER 11, 2020

A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. So what does email marketing offer that social media doesn’t?

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. AI is also helping social teams understand and respond to audiences better.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 89

Conversation Video Tips Embedding 89

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52