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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003.

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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. Hopefully avoiding the same pitfalls that Friendster and Myspace fell into as they scaled. What this means for brands. Some loved it.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Seek out communities that address the needs that your company also addresses. Let the community know who you are. People should know who you are, or else you’re going to raise eyebrows.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Just do it while giving back to the community as well. That’s why this is more of a message for large and not necessarily small brands. Neither the tweet or the follow up direct message was responded to in a timely fashion. This is why it’s a lot easier for small brands to succeed and big brands to fail.

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9 LinkedIn Users Describe Themselves

Ari Herzog

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Community management.