Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Put some effort into it.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Social Media Network Marketing

MAY 30, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Unported License.

Social Media 62

Social Media Reputation Widget Disqus 62

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Have you read The New Community Rules ?

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Network Marketing

JUNE 10, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? With such a state of mind and so much more openness would any brand or marketer dare to miss this world of opportunities? Hi Folks, do you work as an Online Community Manager? Unported License. Social Media Ne.

Social Media 88

Social Media Reputation Avatar Widget 88

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. web sites, images, videos, etc.) 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 With the right education and change management support, an Intranet like this could help raise the quality and consistency of communications across the league, thereby selling more tickets and making more money for everyone. and sports 2.0. [.] The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Social Media Strategery

JANUARY 21, 2010

How’d you get involved in the Government 2.0 community from 3,000 miles away? Even with the Web 2.0 Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 One great example is what Gov 2.0 They’re different communities.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. See the surge? So why Mixx?

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Love your book “The New Community Rules&# girl! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 229

Social Media Influencer MySpace Consultant 229

Social Media Network Marketing

FEBRUARY 15, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Become A Resource, Not A Screaming Salesperson One of the cardinal rules of marketing with Twitter and other Web 2.0 Hi Folks, do you work as an Online Community Manager? Unported License. Social Media Ne.

Twitter 50

Twitter Marketing Reputation Widget 50

Social Media Strategery

NOVEMBER 25, 2009

conference, I, along with many members of the Gov 2.0 Community, have had an alternately successful and frustrating (but never boring) year. That sense of community, that sense of, “we’re all in this together,&# is one of the the five Gov 2.0 trends that have really emerged in 2009.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Techipedia: Tamar Weinberg

MARCH 31, 2008

Building my first online community 4. Keen branding choice with the logo. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Hiring some help 3. John Prine 2.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Social Media Strategery

APRIL 17, 2010

bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0 I’m one of the leads for our social media/Government 2.0 Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 The Whole. :

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

MAY 19, 2010

Do a Twitter search for your organization/brand and see what others are saying via steveradick.com [.] Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” is, But They Do Need to Experience It Six Villains of Gov 2.0

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. That’s not a “wave the magic wand&# scenario.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

APRIL 2, 2008

I like the branding you are doing by embedding the logo throughout as well. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Glad I did.

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Maybe it’s on a forum. Maybe it’s on Tip’d. There’s some common ground.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Strategery

FEBRUARY 9, 2010

Sound anything like what us in the Gov 2.0 and social media communities have been telling our bosses and clients for years now? What if instead of talking with the Gov 2.0 “experts,&# we started getting more people from outside of Government involved in Gov 2.0? Facebook firewall gov20 government government 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 It’s their community of choice and that’s fine. If nobody talks, nobody remembers, and nobody sticks around.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? You know what’s not a good idea? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

AUGUST 27, 2008

And if this post isn’t proof enough for you, check out Steven’s post relating to the quality of forum traffic , which often have even tighter knit communities than Sphinn. Others want massive brand exposure. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Let’s look at my top six: Risks - From Mark Drapeau’s excellent Government 2.0 The government has a higher standard.&#

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Spotting your brand ambassadors should not be too tricky. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MARCH 10, 2009

From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, There is a big win for the agency when real problems or situations are talked about and an entire agency is able to react and answer based on the handful of evangelists that manage their brand. The Whole. :

Blogger 81

Blogger Gov 2.0 Policies Survey 81