Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Definitely a classic. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Will you embrace Twitter if I can show you ROI?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. What I found most interesting is the continued shift in the perception of the Apple brand. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Everything. Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. al definitely should influence strategy though. Do you agree?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. Allowing for and creating communities. The brand relationship starts to look like a friendship and not a transaction.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. They are either memorable, instructive, or both (hopefully).

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Social Media is Fast False. Social media is by definition slow. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? Does that make sense? link] robertwheatley Amen.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 12, 2012

I think a few years ago the social media world was nervous about what people might say when you make yourself available as a brand or a service organization. To me that was what struck a chord is that social makes everything more transparent, both the good and the bad. Today that’s not so much the case anymore.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. Being forced to do more just as a family was definitely something that crossed my mind.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. You are definitely a mentor and I am looking for more!

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. This will definitely help me focus more my efforts. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Ford does it well.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. You know them.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Total oversight on my part.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. As usual Jay, thanks for sharing some more cool stuff. That's all.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. What’s Your One Thing? Volvo = Safety. Apple = Innovation. Disney = Magic.

Social Media 168

Social Media Strategy Consultant Conference 168

agora pulse

MAY 12, 2020

If you don’t pay mind to the negative comments , your brand will look like a devil-may-care advertiser. Even worse, the negative “social proof” of these comments will overshadow any brand awareness or call to action you tried to achieve in your ad. If necessary, you can ban users from the social CRM, too.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] jaybaer I will definitely check it out.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. It’s a familiar tale.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

MARCH 17, 2011

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. There are so many possible answers the words “social media consultant&# have lost all descriptive value. I changed my mind about Social Code. Integrate, Don’t Disintegrate.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Yet another way to humanize the brand, right? Jen is the real deal. A real human!

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Learn How Fans See Your Brand.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] Brian Hamlett Very nice Jay and definitely true. This has happened before online.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Discover Where You Stand.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

FEBRUARY 19, 2016

If you’ve got questions about the technology, if you’ve got questions about today’s special guest, put them over in the questions box and we will definitely get to them if we have a chance. He is at the center of the community so far, as we map it out. It turns out that there is not just one community here either.

Influencer 60

Influencer Marketing How To Report 60