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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services. But that was only phase #1 of the campaign. Still, there are no guarantees.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

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How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. This remixing breathes new life into the content and causes it to be shared again and again. But the focus is no longer on brands talking at the world.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Which means that video should be a vital part of your marketing or social campaign. Read on for a list of websites for stock footage you can repurpose, remix or reimagine, without any stress about copyright infringement. can also be used for free, with credit, and may be remixed or adapted. The bottom line?

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How To Find and Use Business-Friendly TikTok Sounds

Hootsuite

How to use TikTok sounds as a brand. If your business account tries to use a copyrighted sound, you’ll see the following disclaimer: Fortunately, there are still plenty of options for using TikTok sounds as a brand. It’s an easy solution for branded content. The cost will vary depending on the scope of your campaign.

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