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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

Today, Nestlé has a strong presence in real-world food shelves and digital spaces, particularly on social media platforms. The brand enjoys an abundance of online followers and accordingly keeps audiences entertained and informed with regular updates. Let’s dive into Nestlé’s social media strategy and why it works so well.

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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. That’s where TikTok monitoring comes into play. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use.

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How To Measure Share Of Voice On Social Media

Keyhole.co

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do.