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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. A ratio of greater than 10 indicates the business is using the account more as a broadcast channel than for actual social engagement. Among the 394 even somewhat active Twitter users in this group, 51% are social (social ratio of less than 5).

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 160
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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Another bonus?

Forums 62
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use.

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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!! link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

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