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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

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6 best Twitter analytics tools

Unmetric

Share of Voice gives you a definitive look into how much your brand dominates on a social network as you go head to head with your competitors. In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets. G2Crowd Rating: 4.2. Pricing: N/A. ManageFlitter.

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Social Media & The Super Bowl

Firebelly

Marketers and companies know this and are hoping to extend their 30 seconds with consumers into longer lasting relationships on social networks. Now we tweet about them, share them on Facebook and embed them in our blogs. For every virtual Coke shared, Coca-Cola will donate $1 to the Boys & Girls Clubs of America.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. The world’s largest social network now own the patent for the news feed. And to ensure they’re made to feel a strong part of your online community.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. The most underestimated social media asset by iMediaConnection.