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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Terms: Tracks keywords, typically utilized for paid campaigns. Another bonus?

Forums 62
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 160
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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!! link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

List 149
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use.

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Social Media & The Super Bowl

Firebelly

Marketers and companies know this and are hoping to extend their 30 seconds with consumers into longer lasting relationships on social networks. Video URL: [link] ] DONT FORGET: You can catch all of the Super Bowl ads after the big game on YouTubes Super Bowl Ad Blitz channel.

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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.