From Obscurity to Opportunity: Demystifying Dark Social
Oktopost
NOVEMBER 30, 2023
While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Terms: Tracks keywords, typically utilized for paid campaigns. Another bonus?
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