article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Affiliate sales support independent publishing. Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring.

Research 257
article thumbnail

Monitor Your Brand Online-Part 1

Harp Interactive

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

Brands 307
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
article thumbnail

Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. With some plans, you’ll also have to pay extra to publish on your social media networks.

article thumbnail

12 Guidelines for Corporate Social Media Policies

Harp Interactive

Stated guidelines should include a requirement to seek permission before publishing internal communication. Set forth policy on disclosure by employees that they work for the company. Be clear on the company values about racism, respect and offensive language. Set forth guidelines on employee conduct/behavior during crisis situations.

article thumbnail

Top 7 Mention Alternatives For 2024

Keyhole.co

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums.

article thumbnail

12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision.

Tools 52