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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring. Leave a comment below or reach out on X/Twitter.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Integrate trending topics in your marketing campaigns.

Sentiment 142
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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Your comment could not be posted.

Campaign 140
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. The company made over $6 billion off that campaign within a year!

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.

Analytics 204