Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Enhance Branding and Awareness . Protect Brand Reputation. Enhance Public Relations.

Social Media 188

Social Media Reputation SEO Engineering 188

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website. View an alternate.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

FEBRUARY 4, 2010

Social networking sites (SNS). Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go? 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

Facebook 103

Facebook MySpace Paid Search Survey 103

Unmetric

SEPTEMBER 9, 2019

Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Now, how cool is that? G2Crowd Rating: 4.2.

Tools 85

Tools Hitwise Analysis Price 85

Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 Mobile social networks will reach 223 million people around the world. billion worldwide in 2010 and $1.3 billion in the US. Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

NOVEMBER 13, 2009

When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Lastly, social research is emerging as an area to watch carefully. View an alternate.

News 100

News Social Media Marketing Paid Search 100

Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. The more friends in my social circle (aka my "social graph") talk about your brand, the more likely I am to see your brand, click on your brands listing and become another voice talking about your brand.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Webbiquity SMM

AUGUST 29, 2017

First, it occupies a unique position among the leading social networks: Facebook is for family and friends, LinkedIn is for work, and Twitter is for news. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. Image credit: Scott Hampson.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

APRIL 20, 2023

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

Aggregator 52

Aggregator News Trends Reputation 52

Webbiquity SMM

SEPTEMBER 12, 2011

Is Social Media Really Living Up to Expectations? Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media and SEO. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Jump ahead: 1.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. by iMedia Connection.

Tools 201

Tools Twitter Tips B2B 201

Firebelly

MARCH 2, 2010

Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Based on this research,the statistics were made for this video. Ethnography in itself is the method used forgathering data within a society. What is it like being a student today?” View an alternate.

YouTube 157

YouTube Class Paid Search SMS 157

Keyhole.co

DECEMBER 10, 2022

Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. From campaign monitoring to influencer marketing or from brand monitoring to market research, Keyhole has features to track and analyze multiple metrics. Brandwatch.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Firebelly

FEBRUARY 19, 2010

2 Site on Web By Jon Brodkin Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research. 1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. Facebook Outpaces Yahoo to Become No.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Buffer Social

FEBRUARY 9, 2017

If you’re anything like me, your first instinct is likely to start researching right away! Rather than jumping straight into research – which often provides an overwhelming number of options to choose from – it can be helpful to start by getting clarity on your own priorities and goals first. What are your goals?

Social Media 40

Social Media Tools Marketing How To 40

Webbiquity SMM

SEPTEMBER 22, 2015

for competitive research. 7 Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social. ” 28 social media management tools rated, scored, and reviewed (study) by VentureBeat. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

APRIL 20, 2021

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly.

B2B 222

B2B Social Media Vimeo Brands 222