Jeff Esposito

JULY 6, 2011

While most of the memories are fond ones, I also remember the last month or so of the summer where everyone tried to cram in the required summer book list. Before you go moaning, there won’t be a test and I don’t really care if you read these books, but they may help you in your career. Click here for a full review.

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List Social Media Review ROI 39

Jeff Esposito

AUGUST 9, 2011

We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media books, this one is more of a textbook and is not an overly quick read.

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ROI Review Social Media Education 42

Jeff Esposito

JANUARY 3, 2013

With 17 weeks in the books, the NFL has entered its second season. During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Did your team make the cut?

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Lithium Social Media Compete Team 46

Jeff Esposito

APRIL 7, 2011

The title of Oliver Blanchard ‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. This post contains video, if you can’t view, please click here.

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ROI Social Media Review Video 40

Jeff Esposito

JULY 19, 2011

During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. Take a look at the book below and feel free to utilize in your business or pass it along to any small business owner you know looking to get into the space.

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Small Business Social Media Tips eBook 49

Jeff Esposito

FEBRUARY 26, 2012

When I received a copy of Dr. Michael Wu’s the Science of Social Media , I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick. This post contains video, click here if you cannot view.

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Review Social Media Case Study Study 39

Jeff Esposito

OCTOBER 4, 2012

With a quarter of the 2012-13 NFL season in the books, the contenders and pretenders are starting to show themselves. If our weekly Social Media NFL predictions were a franchise, well let’s say that they would be a pretender. SOCIAL MEDIA: ARI, MIA, GB, BAL, ATL, NYG, PIT, SEA, CHI, MIN, NE, BUF, NO, HOU, GB.

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Social Media Lithium Blogger Team 39

Jeff Esposito

OCTOBER 11, 2012

With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. After an 11-3 weekend, we’re sitting at 41-36 with a whole bunch of football left to play.

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Lithium Social Media Team Data 42

Jeff Esposito

NOVEMBER 29, 2012

With 12 weeks in the books on the 2012 NFL season, it’s pretty safe to say that you probably know if your NFL team has a shot at making the post season. So far the social media NFL picks have done pretty good with an overall 95-80-1 mark after a 9-7 Week 12. Below is a video of this week’s picks: Social Media NFL Picks, Week 13.

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Social Media Course Team Data 39

Jeff Esposito

OCTOBER 11, 2010

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media , I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious.

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Review Video Social Networking Team 27

Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Fast forward six months later and I just wrapped up the book. It was a great read and is a book that you should check out. Enjoy this post?

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Review Video Creative Commons Disqus 34

Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. Image - pl1602.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

JULY 12, 2010

Instead of getting something that offered a road map or outline into becoming what Godin tabs as a lynchpin, the book offers a series of questions that have the reader pondering the answers. My favorite recurring theme in the book was centered around the primitive reptile brain. Enjoy this post? Thanks for visiting!

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Review Video Banking Creative Commons 23

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

DECEMBER 21, 2011

With 15 weeks in the books for the 2011 NFL season, Christmas will offer some franchises the gifts of the playoffs, while others will be given the gift of a high draft pick and an extended offseason. On most years, I pick games using football stats, but this year I decided to let social media pick the winners for me.

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Social Media Data 36

Jeff Esposito

OCTOBER 15, 2010

Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. The book was published long before the struggle to quantify social.

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Social Media Metrics Education Cost 33

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

MARCH 6, 2013

Have you ever had a book that just sat gathering dust that you knew you should probably have read six months ago? Well for me that book was The Face-to-Face Book from Ed Keller and Brad Fay. That was until I decided I needed to read SOMETHING and it was the first book that caught my eye – and I am glad I did.

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Marketing Privacy Social Networking Review 46

Jeff Esposito

FEBRUARY 20, 2013

Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. In each of the past two years I met my goal of surpassing 30 books in the calendar year which helped keep my mind’s creative juices flowing. The Social Media Strategist. Sea of Monsters.

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Loyalty Review LinkedIn Buy 44

Jeff Esposito

AUGUST 29, 2013

This book review has taken me too long to get to. I received my copy the day they came out, but was kinda burnt out on business book and let it sit for a while. On my work trip to Jamaica earlier this week, I decided it was time to give these fella’s book a read and it was worth it. This book is perfect for: Marketers.

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Influencer Marketing Review Social Media 42

Jeff Esposito

NOVEMBER 19, 2012

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. While the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book. You do social media in some capacity.

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Loyalty Review Communities Social Media 44

Jeff Esposito

SEPTEMBER 6, 2011

I did a lot of head shaking while reading Michael Brito ‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business.

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Case Study Review Study Social Media 42

Jeff Esposito

JUNE 6, 2011

In Dave Kerpen’s new book Likeable Social Media, the question is explored and validated with real-world examples of companies excelling in the space. If you want to pick up a copy of the book, click here (Amazon affiliate link) to get one for under $14 – a steal if you ask me.

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Company Case Study Review Study 44

Jeff Esposito

OCTOBER 22, 2012

I figured a book written by the team’s lead could hold some useful nuggets. Pick up this book if: you are in support and want to add social. you think support has no hand in social media. you are an executive and are wondering who should be in on social media decisions. Below is my full review.

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Review Video Team Groups 37

Jeff Esposito

MARCH 4, 2012

My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. People who can benefit from this book: Executives looking to become more customer focused.

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Case Study Review Study Team 38

Jeff Esposito

MARCH 20, 2012

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. After reading the book, I do have to thank Mike for giving me a copy to change my mind. You are in marketing. You are looking for tie ins for your advertising program.

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Mobile Trends Advertising Social Media 43

Jeff Esposito

AUGUST 27, 2012

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting.

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LinkedIn Consultant Review Social Media 48

Jeff Esposito

MAY 16, 2012

When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Sure social media may be the cat’s meow right now, but that does not mean that marketers should drop everything for it. This book should be read if you… work in marketing. hate silos.

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Marketing Discount Process Social Media 44

Jeff Esposito

JUNE 22, 2011

I read a lot of books and to be honest most of the social media tombs rehash the same info over and over again. In the book, DC’s blogging guru takes a philosophical look at the new realm of media that we are in now and offers reasons and best practices for brands looking to get into the game.

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Review Video Questions Social Media 40

Jeff Esposito

JUNE 8, 2012

figuring out a vision statement for your social or digital media programs? The only social media book you will ever need to read – if I could only meet one person I have interacted with on social media in the past four years, it would have to be Dan Perez (if you are not following him, do it now).

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Klout Apple Team Social Media 39

Jeff Esposito

MAY 19, 2011

Back in my English major heyday, I was reading 36 books a semester from various authors. Sure I tell myself that these books aren’t fiction so the data and concepts are more important than the “it.”. While some could captivate you, others well they could not and were quickly tuned out. Curious as to what the “it” is?

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eBook Class Small Business Data 37

Jeff Esposito

OCTOBER 25, 2012

With seven weeks of the NFL season in the books, things are starting to shape-up for teams around the league in terms of contenders and pretenders. If our social media NFL predictions were a team, they’d surely be in the AFC. With a 55-49 ,mark, they are better than average, but not remarkable.

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Team Social Media Video 38

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media. What’s the take away on social media influence? This is a guest post from Jason Mollica. .

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. To me, it went out with Freaky Freezies in the 80’s and I really don’t see the point in having something that you can figure out with your hands.

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ROI Policies Small Business Study 34

Jeff Esposito

JANUARY 19, 2012

I know I am and am hoping that at least one of my social media NFL predictions is wrong and that the Ravens earn a berth in the Super Bowl. If for some reason you are in Vegas next week and want to see me talk about social media and show things that you can be measuring, check out Social Commerce Strategies at the Red Rock Resort.

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Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. A book review is coming in the next few weeks, but if you want to check it out for yourself, click here to get it for less (Amazon affiliate link).

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Posterous Creative Commons Disqus Applications 32