Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Do you buy a book because of the emotion it’s cover evokes? Let’s try that with our prospective markets, shall we?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

AUGUST 27, 2018

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses.

Social Media Management 104

Social Media Management Team Study Meeting 104

Janet Fouts

JUNE 11, 2020

At the moment it is even more important that our teams feel safe, heard and working together isn’t it?

Authentication 155

Authentication Collaboration Consultant Team 155

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Is that content the real reflection of the brand and it’s value?

Communities 141

Communities Content Jive Meme 141

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. All good right? Yes and no. Schedule it in Sprout Social or Hootsuite and you’re done.

Content 139

Content Curation HootSuite Template 139

Janet Fouts

JULY 19, 2011

It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming. Steven’s kick in the ass, take no prisoners attitude inspired this post and I hope you will read his book too.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. In his book There is no B2B or B2C: It’s Human to Human H2H.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

MARCH 13, 2012

I don’t begin to have enough room to do this in a blog post, so I’ve got a handy-dandy free e-book on Facebook Timelines for you to download that will give you lots of details, specific rules to know and ideas about how to make your Facebook timeline really pop. All that is changing. Cover photos. Discount offers.

Real Estate 124

Real Estate Facebook Discount Applications 124

Janet Fouts

AUGUST 29, 2011

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

JUNE 14, 2011

As an educator and creative visionary she has crafted movies, television, games, books, comics and booklets, public challenges, virtual environments, websites and live experiences that bridge the gulf between local insight and global participation. Register Here: https://www3.gotomeeting.com/register/730428078.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

FEBRUARY 25, 2013

If you’re an author and you want to learn about how to market your book. This gives you an opportunity to deepen your relationship with these influencers through conversation and invite them to engage in other ways. Bookmarket Chat. Go hang out in the #Bookmarket chat.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

JANUARY 19, 2012

In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. This includes the CEO, the marketing team and your engineers. I speak a lot about Google+ as a tool for business. YOu hire the best and the brightest right? Customer support.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JANUARY 21, 2013

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. That’s why we wrote this e-book. Get the e-book now and start working on it.

Facebook 168

Facebook Buy Engagement Comments 168

Janet Fouts

SEPTEMBER 26, 2013

We had the pleasure of hosting Shel Israel–co-author of The Age of Context –on our weekly hangout, The Friday Hangout a couple of weeks ago and he talked about the chapter on “Pinpoint Marketing” and about how VinTank is using data they aggregate from a number of sources to connect with wine lovers. Get to the book!

Aggregator 141

Aggregator Data Review Hosting 141

Janet Fouts

FEBRUARY 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. Just one of the tools you should have as part of your online marketing. For example, I have one for a Google+ e-book. I know, social media is what I do, and I love it, but in the end it’s a tool. Basic, but often ignored.

Social Media 140

Social Media YouTube Google Tools 140

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

Video 70

Video Ustream Twitter API 70