Mindjumpers

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Search & Social – Understanding the Interdependence

Mindjumpers

The book tells you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan. Step two could be to read “Search & Social” or other books on the topic to fully understand how search and social are becoming one – and how to embrace that fact.

SEO 252
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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

Oliver Blanchard’s book Social Media ROI from 2011 is one of the best contributions to the social media field yet seen. In this book, Blanchard shows how to align your brands’ overall business goals with your social media goals. How to choose your brands Facebook KPIs – A practical approach.

NGO 272
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Should Brands Give Up on QR Codes?

Mindjumpers

The Spanish railway company, Ferrocarrils de la Generalitat de Catalunya, gives away the first chapter of 40 novels to their passengers in collaboration with the book publisher Random House.

Brands 269
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The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

After reading a bit about the film, especially that it where primary based on the book “The Accidental Billionaires” by Ben Mezrich, I thought it would be a good idea to read the book and so I did. The book is actually really good and it’s no surprise that it has ended up on the US national bestseller lists. So what to expect?

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The Social Marketing Roadmap [Infographic]

Mindjumpers

The infographic carries excerpts from the e-book “ Social Funnel: Driving Business Value with Social Marketing” about which we wrote on our blog , last month. The infographic has opinions from the likes of Erik Qualman, Jason Falls, David Berkowitz and we at Mindjumpers, are also very happy to be a part of it.

Marketing 264
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How to handle a shitstorm – before, during and after

Mindjumpers

If you want to be an expert on social media crisis take a look at the book “The Four Stages of Highly Effective Crisis Management” written by Jane Jordan-Meier. Wanna learn more? We have already written more in depth on how to prevent a crisis and how to respond to it.

How To 254
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Zuckerberg meets EVIL twin on Saturday Night Live [video]

Mindjumpers

No doubt the somewhat fictional movie based on the book Accidental Billionaires have given the implicated people from Facebook (especially Zuckerberg and Parker) some irritating moments during 2010. Last week Sean Parker commented on the movie and then last night Zuckerberg took the stage at SNL.

Meeting 247