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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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Weekly Roundup: Around The World

Waxing UnLyrical

Assuming BYS did not brain me, and assuming I am on my way, I thought I’d leave you with seven great travel-oriented blog posts to whet your wanderlust. See, I love traveling. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. Off we go.

Travel 125
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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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How People Made 2010 What It Was

Waxing UnLyrical

I traveled a lot. Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And loved it.

Class 156
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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL!