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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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Social Networking Friends vs. Real Life Friends | Almost Savvy

Almost Savvy

Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new? Which of his points ring true with you with regard to your own use of social networking?

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Where Does the PESO Model Belong?

Waxing UnLyrical

The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. It’s built for communicators and it’s relevant to the evolution of our industry. I don’t blame him. We’re all communicators.

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Measuring and Monitoring Online Reputation: What, Why, and How

ProBlogger

In this day and age, there’s really nobody who is exempt from the supreme importance of online reputation. Business owners need a sterling online reputation to ensure that they keep attracting new clients. The problem is, the chances for an online reputation to be utterly derailed are abundant. Take Klout, for example.

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5 Quick Tips: Take Your Corporate Blog to the Next Level

Mindjumpers

Picking your team Your team of bloggers should consist of individuals hand selected for their knowledge or interest about a certain area that comes natural to them to write about. Show your bloggers the confidence and trust by allowing them to take over the blog for a month and see the outcome. What are you focusing on?

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The complete guide to online social listening

Sprout Social

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. What’s got your industry buzzing? Through social listening, you can answer these questions and so much more in an instant. Not a good look.

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How to Identify Your Social Media Influencers

Sprout Social

Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service.