Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Small Business Mavericks

MARCH 9, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Seriously, this isn’t a mind-sweeping technological advancement. Widgets and tools that allow for embedded content have been around for years.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

FEBRUARY 28, 2011

There are already a ton of bloggers and online content sites that are using the Like button alongside a Tweet button. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? This can only grow in number.

Case Study 87

Case Study Press Release Adwords Small Business 87

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List. SEE MORE on ABOUT PAGE. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Webbiquity SMM

DECEMBER 12, 2012

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. This tip from guest blogger Mark Traphagen (again) is almost too good to share.

Google 216

Google Tips Bookmarklet SEO 216

The Marketing Blog

NOVEMBER 25, 2007

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup. A couple of points: Media.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

NOVEMBER 5, 2012

“Typical categories for an editorial calendar can include breaking headlines, industry news, ongoing series, feature stories, in-depth product or service reports, polls, special promotions, events, tips, lists…the important thing is to be relevant : to your customers, your brand, and to search engines and social communities.”

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Sending products to bloggers helps too!) It’s definitely a worthwhile read. Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

SEPTEMBER 10, 2010

The keys to rapid blog content creation – whether you are just starting out or looking to grow your ideas bank, these are great tips for any blogger. Diary of a wimpy blogger – how to go from wimpy to fierce in the blogging world. Press Releases. Case Studies. Build online community.

Mashup 116

Mashup Resources WordPress Press Release 116

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

There are at least ten characteristics off the top of my head that make blogs and bloggers successful. Here are some key ideas and takeways — as well as inspirational bloggers you might want to follow — who can help you realize that dream. Eloquence My three favorite bloggers are Brian Solis , Lisa Barone , and Adam Singer.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media B2B Company Consultant 132

Laurel Papworth

FEBRUARY 22, 2015

These are the steps I take with clients and in my online course (Theory, Case Studies, Homework): Preamble: Write the Client Brief/Outline. Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. Students: please note the social media press release lectures covers examples.

Avatar 40

Avatar Strategy Social Media How To 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon – A Blogger’s Best Friend (Newest on the Net): A beginner article from Fred Peters about how to use StumbleUpon to gain traffic to your sites. The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained. I think we really see our agents as these 15,000 points of light in these local communities.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Viper Chill

JUNE 8, 2010

There are two ways to be included: Use a press release service like PRWeb which guarantees Google News inclusion for $80 Create a site that is accepted into Google News (submit here ) I will be the first to say that for my personal projects, this is the option that I use the least. Please add to this in case I missed anything.

Google 84

Google Adsense Directory Eventful 84

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Element #5: Community. Community: Example. Creativity: Example.

Strategy 100

Strategy Case Study Collaboration Communities 100

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. 5% of bloggers include printed newsletters in their content strategy. News Releases and Pitches. Testimonials.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. 5% of bloggers include printed newsletters in their content strategy. News Releases and Pitches. Testimonials.

Types 60

Types Content Diagrams Posterous 60

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike.

Social CRM 147

Social CRM Twitter B2B CoTweet 147