Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. — SS. .

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

MARCH 28, 2013

Official Blog: Google Keep-Save what's on your mind. Twitter Blog: Celebrating #Twitter7. " Today is Twitter's 7th birthday, which we observe on the day @jack first tweeted. Since then, we've seen breathtaking velocity in Twitter's growth, which is due entirely to your many uses of it. crowd rank.

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Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

DECEMBER 30, 2012

Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young. Originally blogged at Thornley Fallis.

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Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

SEPTEMBER 17, 2012

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Should he or she write a blog post before or after the event? Should the blogger tweet throughout the event? See point No.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

JUNE 16, 2013

Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. This article first appeared on the Thornley Fallis blog. Facebook Adopts Twitter’s Golden Child: The Hashtag. Hashtags are the first step.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

FEBRUARY 17, 2013

Ottawa’s Twitter top 20 for 2012. How Can Lists be a Utility for Your Blog? | Related posts: Five Ottawa Facebook pages worth checking out. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. via @listly.

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Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. It takes place next Saturday, June 1st at Algonquin College.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. As events rolled out on that fateful night, Twitter told the story of the disaster in real time.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

AUGUST 25, 2013

Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. Featured Headline Social Media blog Comment Facebook manners Troll Twitter' I usually think, “Dang! She got me again!” I know this because she advises me privately.

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

FEBRUARY 13, 2012

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter. Social Pulse contains a directory that is categorized by topic, which could prove useful for research.

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Wireless Klout Module Directory 292

Sherrilynne Starkie

JULY 3, 2012

The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

FEBRUARY 13, 2018

They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. They can easily create and publish landing pages and blog posts. They are expert implementers.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. This story was originally published on the Thornley Fallis blog. I have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. Does Facebook affect your brain.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump.

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Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 27, 2018

(Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). How To Choose?

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Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs. A right sexy solution.

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Social Media Alltop RSS Widget 279

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

DECEMBER 28, 2014

Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters. A few Twitter users already have access to the new features. Twitter is promising to continue to strengthen its anti-bullying features.

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Tools Twitter Social Networking Report 281

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 19, 2017

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Twitter is sporting some cool new 'threads'. New Twitter threads are here. Long form content has come to Twitter and provides new opportunities for engagement to brands. More evidence that blogging delivers real content marketing results.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter. Finding value in Klout like sites.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage.

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CoTweet CoTweet Tweetdeck Foursquare 327

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 25, 2014

Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? Photo credit: Wikipedia).

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JUNE 15, 2014

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. Here’s what the study showed: Twitter and Facebook are not the platforms upon which most content sharing takes place. RadiumOne , an enterprise advertising platform that operates the Po.st

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

JUNE 2, 2013

This includes searching, finding, selecting and organizing items, be they news articles, blog posts, infographics, websites, photos, podcasts or videos. Craig explained how he created his blog Regret the Error in which he tracks media accuracy, errors and the craft of verification. Happy to hear @CraigSilverman ’s talk.

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Curation Findability Journal Collaboration 299