Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

JANUARY 4, 2013

Constant Contact has made some striking and bold predictions about social media in 2013. Social media will become a business-critical activity. First, on social media becoming more business-critical , it’s almost there now. In 2013, you should consider adding more images to your social media posts.

Social Media 119

Social Media LinkedIn Engagement Engineering 119

Small Business Mavericks

AUGUST 1, 2014

The power of social media is the conversation within relationships , if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the conversations back and forth — are what drive social media and make it somewhat unpredictable. no context for content.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

FEBRUARY 1, 2017

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Updated February 1, 2017. Opt-ins is better, but engagement does mean that you have struck a nerve.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

MARCH 4, 2014

You do have a social media calendar , don’t you? Make your social media content a part of your overall content marketing, or editorial, calendar. Follow these three tips for making your social media and content calendar more effective. If not, how about a content calendar?

Social Media 112

Social Media Content Organization Tips 112

Small Business Mavericks

JUNE 23, 2012

Guest blogging is a great marketing method. You pick a few high profile, highly trafficked blogs in your niche and send them a query or a blog post and hope they publish it. But guest blogging is not the only marketing method to pursue online. But guest blogging is not the only marketing method to pursue online.

Reputation 161

Reputation SEO Meeting Publishing 161

Small Business Mavericks

JULY 1, 2011

When it comes to blogging, there is no one-size-fits-all strategy. With that in mind, here are 4 viable blog strategies that work. SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. This type of blogging has a bad name in some circles.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. When LinkedIn acquired Pulse and added blogging to its platform, it was a huge improvement for LinkedIn users. Social Media is a Huge Driver of Engagement. It seems to be working.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. When LinkedIn acquired Pulse and added blogging to its platform, it was a huge improvement for LinkedIn users. Social Media is a Huge Driver of Engagement. It seems to be working.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

AUGUST 21, 2015

Social media has come into its own as a lead generation system. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book – This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

Social media has come into its own as a lead generation system. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book - This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). Which social media websites would you like to see measured by Klout? Klout just keeps getting better.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

JULY 3, 2015

Social media marketing is a necessity in today’s online marketing world. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. So have a plan.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JULY 3, 2015

Social media marketing is a necessity in today’s online marketing world. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. So have a plan.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

FEBRUARY 3, 2014

Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. Every time someone new conducts a search or uses social media, the Internet changes. But what’s that got to do with blogging, or branding?

Brands 107

Brands Newsletter Google Video 107

Small Business Mavericks

JULY 26, 2012

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

NOVEMBER 13, 2015

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? You need to think about the value, in terms of dollars, each of those subscribers represent.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

SEPTEMBER 10, 2011

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You don’t really have time for social media, and you know it.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

MAY 21, 2012

Although a more B2B social media site, it can be a great resource for gathering new information, solving problems, and sharing solutions. Images are being shared and people are starting to comment, and the comments accumulate like a Facebook or blog set of comments.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

JANUARY 28, 2015

One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on blogs, you have twenty-four hours to respond appropriately. on mainstream media, you have 1-2 days to put your response out. on blogs, you have twenty-four hours to respond appropriately.

Social Media 70

Social Media Social Media Management Study Conference 70

Small Business Mavericks

APRIL 30, 2012

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions.

Platform 110

Platform Social Media Forums MySpace 110

Small Business Mavericks

JANUARY 11, 2013

If you are writing a blog for your business , there are a set of best practices designed to keep it running smoothly and keep visitors coming back for more. There are also some ways to kill your blog completely. Your blog should produce original content. In fact, you should share your own posts on your social media accounts.

URL 98

URL Blogger SEO Social Media 98

Small Business Mavericks

JANUARY 10, 2012

If you read some web gurus, there’s no such thing as too much social media marketing. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Blogs are slightly different.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. Social media – Talk to industry insiders on social media , customers, and third-party news people who are familiar with the issues affecting your niche.

Small Business 98

Small Business Notification Forums Research 98

Small Business Mavericks

JANUARY 18, 2016

You don’t have to search hard for people online these days who talk about the difficulty of reaching your core audience with blog content. Does Blogging/Social Media Work? “How do I build a platform and make money with my blog?” Blogging Versus E-mail. I’m not going to do that.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising. Here are a few gems I found while perusing the results.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

MAY 8, 2011

» Do You HAVE To Blog Every Day? One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. You should blog as often as you can.

Small Business 170

Small Business Case Study Press Release Adwords 170

Small Business Mavericks

JULY 3, 2012

Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these 5 dimensions in mind. 1 rankings for your blog alone. 1 rankings for your blog alone.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Mix it up a bit.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Mix it up a bit.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

APRIL 22, 2011

Of course, you only get these benefits if your blog and if you blog in the right manner. Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. Every blog post is considered a separate web page by the search engines. Do you have a company blog ?

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

FEBRUARY 4, 2014

One of the growing trends in the online space for e-commerce websites is to attach a blog to the site and promote the products in your store. Many e-commerce website owners simply add a blog to their sites and then promote the products in their stores. E-commerce blogging is as essential as any online marketing tactic in use today.

Sites 98

Sites Small Business Engineering Trends 98

Small Business Mavericks

OCTOBER 22, 2012

Blogging is one of the most effective and enduring tools available to assist the small business owner in achieving top-of-mind awareness, aka branding. What makes blogging such a useful tool for branding? Forums, social media, other off-site platforms are usually controlled by someone else. But your blog is yours.

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

DECEMBER 8, 2011

We all know that these platforms are social media where you can connect with friends and family to keep abreast of things in each other’s world. Social media is the new way of advertising and marketing your business. Most of you have heard of tweet, Facebook, YouTube and Myspace.

Small Business 87

Small Business Social Media MySpace YouTube 87

Small Business Mavericks

NOVEMBER 16, 2012

When Google announced their Link Disavow tool and Matt Cutts, Google’s web search quality czar, revealed that links from spammy article sites would no longer be a valuable ranking factor, I predicted that there would be a spike in guest blog post offers for those of us with existing blogs.

Policies 105

Policies ROI Google Cost 105