Ari Herzog

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Thinking About Disabling Blog Comments

Ari Herzog

Readers turned to social media, especially Facebook. Others found the original articles linked on social media and replied there. For instance, at the bottom of this article about Governor Baker responding to social gatherings , there are (currently 72) comments. The Boston Globe continues to accept comments.

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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

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Got Value? Stop Using Social Media.

Ari Herzog

Social media posts expire very quickly. One takeaway is you must be memorable and analytical in every social media post. Another takeaway is to stop using social media for sharing big thoughts — and to blog about it instead. Media blogging' Consider Facebook, for instance.

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Meet the Power of Blog Syndication

Ari Herzog

And that’s just from my post on my blog. Visit the same post on Social Media Today and you see 18 Facebook shares, 54 Google+ shares, 73 LinkedIn shares, and a whopping 673 retweets. The same process occurred elsewhere on social media. Media Strategy blogging metrics'

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Bring Balance to Your Social Media

Ari Herzog

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. Follow my blog to read my insights on digital media.

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Top Blog Posts of 2013

Ari Herzog

You are reading the 45th blog post of 2013. 18 Reasons to Embrace Social Media. Why I Blog. A Day in the Life of a Social Media Specialist by Dane Cobain. Nearly 80,000 people visited my blog all year. If you were inspired, please add a comment and sign up to receive blog posts by email.

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Thinking About Blog Edits

Ari Herzog

I started blogging in 2004 on a LiveJournal site when I wrote about everything under the sun. I’m thinking of going back to that kind of blogging, to be free of topical constraints. My 2016 concept of 3-pronged blogging is outdated. Please sign up to receive blog posts by email. It was an online diary.

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