Hootsuite

NOVEMBER 7, 2023

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Track social sentiment in real time. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

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Brands How To Sentiment Metrics 104

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Or, change the topics they write about on their blog. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. You can monitor mentions in real time for social media, but it also scrolls blogs, media publications, forums and videos.

Tools 98

Tools Strategy Brands Sentiment 98

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time.

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Analytics Sentiment Analysis Patterns 108

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. This blog post summarizes: Our 2020 social trends predictions that came to pass. Trends our researchers are tracking for the rest of the year. It also changed how we use social media.

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Trends Social Media HootSuite Embedding 145

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

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Hashtag Analytics Tools HootSuite 92

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business. Or there might be a new viral trend your competitors are all hopping on.

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Sentiment Metrics Analysis Trends 91

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Conversation Sentiment B2B Module 118

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom.

Directory 145

Directory Tools HootSuite Twitter 145

Buffer Social

SEPTEMBER 25, 2023

The AI assistant can also create personalized posts for different social media channels and audiences, capitalizing on the latest trends. Narrato AI Content Genie - Social media (and blog) content on auto-pilot Narrato AI Content Genie is your personal content marketer that auto-generates social and blog content every week.

Social Media 97

Social Media Meme Content Sentiment 97

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 16, 2024

In this blog, we’ll explore the concept of social listening and explain how you can use it to gain key insights into your competitors. Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Being on the pulse of trending topics can position your brand as a thought leader.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. You get to know what’s in the hype and current trend.

Tools 52

Tools Sentiment Analysis Metrics 52

Pixlee

JULY 20, 2020

These five trends are beginning to unfold even during lockdown – and will likely continue well beyond this unusual period of time. The post 5 Post-Lockdown Influencer Marketing Trends appeared first on The Pixlee Blog. Influencers will prove essential for achieving this goal. Influencers will Reconnect with Authentic Content .

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Influencer Trends Marketing Authentication 73

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 100

Retail Trends Fashion Marketing 100

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Netflix Goes Viral By Identifying Trend Through Social Listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. As you can likely imagine, monitoring the entire internet is no easy task.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. The tool is excellent for trend analysis as well. You’ll get the trend data without running out of any monthly credits.

Industry 52

Industry News Google Brands 52

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. You can use this data to craft relevant messaging and stay current with trends. These insights also make it easier to track industry trends and identify gaps that your bank may be able to fill.

Banking 81

Banking Social Media HootSuite Sentiment 81

Digimind

MARCH 6, 2019

This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more. The post Top 7 Valentine’s Day 2019 Social Media Trends in North America appeared first on Digimind Blog.

Trends 41

Trends Social Media Sentiment Data 41

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Brand sentiment analysis delves deeper, uncovering the emotional tone of audience interactions and revealing whether influencers are building positive brand perceptions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. By examining the follower growth rate, you’ll be able to identify any trends in your growth. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand.

Metrics 98

Metrics Social Media Tools Sentiment 98

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 138

Brand Monitoring Brands Sentiment Reputation 138

Hootsuite

JULY 24, 2023

This blog will cover the six must-have tools your industry knows and loves. Get a tool capable of assisting you in pulling together and ideating relevant and engaging real estate content, like articles, blog posts, images, videos, and infographics. Curious to know what’s in your competitors’ bag of tricks?

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Sprout Social

NOVEMBER 30, 2023

Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Total amount of content: If they have a blog, see how many posts have they published. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

Analysis 99

Analysis Sentiment Marketing How To 99

Social Media Network Marketing

FEBRUARY 28, 2024

In this blog, we delve deep into the intricacies of crisis management via social media, exploring essential strategies, real-life examples, and the critical role of proactive communication in safeguarding brand integrity. In today's digital age, social media has become a double-edged sword for businesses.

Social Media 56

Social Media Reputation Sentiment Issues 56

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. — GoogleTrends (@GoogleTrends) February 5, 2021.

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Content Trends How To Exercises 126

Hootsuite

MARCH 3, 2020

Industry trends. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Sometimes they spot a trend and address it right away. Engagement is good—but only when it comes with positive social sentiment. Relevant hashtags.

Tools 145

Tools Sentiment HootSuite Reddit 145

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

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Examples Brands Sentiment Reputation 59