Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

JULY 15, 2010

I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What?

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your LInkedin page.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. The answer may surprise you. The answer may surprise you.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Esteban Kolsky´s last blog.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post?

Social Media 113

Social Media Strategy Influencer Education 113

Keyhole.co

JULY 9, 2023

In this blog, we’ll talk about 11 top Hootsuite alternatives that you can benefit from day one. Let’s dive in quickly and put an end to your social media woes once and for all. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. 6 Required Competencies for Social Organizations [link] – via @stuartfoster [link] Rachel McRoberts Hi Jay! Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 19, 2010

Maybe your blog. link] SMCAnnArbor RT @jaybaer: Social integration in an instant with NutshellMail (saves me a ton of time) [link] [link] some girl Checking it out now… RT @jaybaer: Social integration in an instant with #NutshellMail (saves me a ton of time) [link] kahuna7 FYI, Jay, I shared your post on my blog yet again.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

MAY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Growing Enough Voices Content Lessons Learned From 25 Popular Blog Posts Does Your Facebook Page Have a Pulse?

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Gizmodo and other tech blogs. It's odd, I recently read a blog about how content is overrated. And guess what?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

Social Media 143

Social Media Strategy Social CRM Consultant 143

Webbiquity SMM

DECEMBER 4, 2012

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Social Media ROI Measurement Guides.

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Social Media Resources Tips Policies 213

Convince & Convert

APRIL 14, 2010

I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), Randy Bunker Thanks, Jay.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

JULY 13, 2010

Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? There’s an optimal structure for blog post headlines.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. lindavandevrede Many of the PR professionals and agencies who understand social media and how much time it takes to build relationships are right here in Phoenix. What do you think? Thank you, Jay. [RT

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Oktopost

JULY 27, 2021

Customers found through SEM via PPC ads have been shown to have a High Customer Lifetime Value (CLV) and increased ROI – so why not go after more valuable leads where you can get them? A good tip to increase the effectiveness of your keyword research is to go beyond what someone is searching for to find you and your solution.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JUNE 30, 2010

I actually linked to your page in the blog I'm posting later, gotta get the word out about Convince and Convert! (As Julie Good points Jay… love your blog. Another great post, I look forward to reading every day.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167

Facebook Consultant Social Media Sites 167