Small Business Mavericks

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Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

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Google Publisher Plugin For WordPress

Small Business Mavericks

Google has developed a WordPress plugin for publishers that does two things: Allows you to add AdSense ads easily to your WordPress blogs and websites. The only value this plugin adds to the business of being an online publisher is the ability to verify your website at Webmaster Tools with one click. You are a publisher.

WordPress 101
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LinkedIn Offers New Publishing Opportunity

Small Business Mavericks

The company has announced that it is rolling out a new blogging feature. Online marketers have traditionally held that you want to publish your content on your own blog as much as possible, but there are times when you want to build an outpost. Outpost blogs are good because you can reach an entirely new audience.

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Should You Publish On Sunday?

Small Business Mavericks

When is the best time to publish your content? Publishers and online marketers have debated this for years. When you publish it is not an issue. Just publish. That goes for blogging, e-mail content, social media content , and everything else. Just publish. Just publish. Even videos.

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You Can Be An Internet Publisher

Small Business Mavericks

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake.

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Is Guest Blogging A Panacea?

Small Business Mavericks

Guest blogging is a great marketing method. You pick a few high profile, highly trafficked blogs in your niche and send them a query or a blog post and hope they publish it. But guest blogging is not the only marketing method to pursue online. But guest blogging is not the only marketing method to pursue online.

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How Blogging Has Changed Branding

Small Business Mavericks

That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. With platforms like WordPress, you can write a post and publish it in the same day, which means your content publishing schedule has speeded up.

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