Remove influencer-marketing-kpis
article thumbnail

5 KPIs to Measure Your Influencer Marketing Program

Social Media Strategies Summit

Influencer programs are a shed load of work. Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. Influencer marketing is no different. Brand Awareness. Content Engagement.

article thumbnail

The Top Influencer Marketing KPIs

Pixlee

Influencers have become commonplace in the marketing content mix – they can offer social proof and unique access to niche communities that brands would otherwise find inaccessible. But like every marketing strategy, proving success of a campaign, program or channel is critical. Reach & Impressions. Content Engagement .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. Treat your blog as more than just a content hub to boost conversion rates.

article thumbnail

How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Dig Into the Metrics.

article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

article thumbnail

Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Finally, identify your KPIs based on the goals. You can link to your homepage, your newest product, or your latest blog post. billion users in 2021.

article thumbnail

8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52