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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics.

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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. Individual Blog Posts. When I publish a new blog post, I’ll create a website custom audience of everyone who read it. It was an old habit. I can use this in multiple ways. Your Turn.

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Creating A Friendly URL For Your Google Plus Page

SocMed Sean

While Google+ is pretty easy to setup and use, one of the things I don’t like about Google+ pages is the fact that you can’t create a friendly URL. The URL for my Facebook page is simple to remember. With my WordPress blog , I use a plugin called Redirection. ” Make sense? ” Make sense?

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. ” This is where you’ll need to paste your base Facebook pixel code.

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