Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. So it’s all downhill from here.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

News 274

News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 12, 2019

Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. Many have noted that longer articles also perform better on social media, often landing more shares than shorter content. On top of that, you need to consider SEO. Longform Makes Better Content Marketing?

Content 150

Content Marketing Case Study Study 150

Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. But let’s back up a bit.

WordPress 206

WordPress SEO Engineering Flickr 206

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

Yammer 209

Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. Paying attention.

WordPress 178

WordPress SEO Engineering Flickr 178

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

MARCH 31, 2011

As time went on, and I started working in the social media industry, I was faced with a conundrum. Also, with tweets becoming increasingly prominent on search engine results pages, it’s probably best if song lyrics in all caps don’t pop up when someone Googles me. Berget , and also by Social Media, Esq.™.

Twitter 204

Twitter Avatar Flickr Small Business 204

Waxing UnLyrical

DECEMBER 7, 2016

In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). She is currently a columnist for Inc.,

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

SEPTEMBER 14, 2012

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Global, which sells beauty products and services.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. crowd rank.

Conference 203

Conference Eventful Hotels Meeting 203

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

OCTOBER 25, 2011

So when we talk about the number of blogs trebling in the last two years and over a billion tweets per day being transmitted, we begin to see a much wider picture. It’s easier than ever to have a blog or a Twitter feed, but not nearly as easy to generate a $1,000 contract. The ratio is only poised to rise with time.

Startup 204

Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

NOVEMBER 16, 2016

Social media and blogs require a certain frequency of posting to remain “viable” and effective. They also have their own search engines that you can use to find relevant images. On blog posts, you could use GIFs to lighten up dense topics (like Shonali did here ). What if design is not your discipline?

Curation 100

Curation Content Strategy Repository 100

Waxing UnLyrical

SEPTEMBER 30, 2015

Lorne Pike is a communications consultant focusing on strategy development, website design, social media, and search engine optimization. His speaking topics cover business and personal communication, social media, blending business and family, and branding.

Consultant 100

Consultant Price Meeting Privacy 100

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Searchable : Search engines reward sites that deliver good quality content. Engaging, and.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

FEBRUARY 28, 2012

See below: I have debated whether or not to link the blog posts that I share on Twitter via Google Plus. On the positive side, the Google Plus conversation engine is very powerful and much better than Facebook’s, in my opinion. Facebook allows you to link photos but not URLs.

Google 165

Google Tips URL B2B 165

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 100

Strategy Case Study Collaboration Communities 100