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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Publishing whitepapers/ebooks? Total amount of content: If they have a blog, see how many posts have they published. Are they running paid social ads or posting organic social content? Creating engaging videos?

Analysis 104
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. You can download it free below.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Running paid ad campaigns on multiple social media channels can help you promote your events , new products, services, festive discounts, upcoming/ongoing sales, and more. Do you want users to visit your website or app, download an ebook, or buy a particular product? Is the content of your ad relevant to the target audience for it?

Brands 159
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Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

Blogging / Writing. The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. 4 ways to get traffic to your blog via LinkedIn Answers – great tips for bloggers on LinkedIn. Landing Page Success Seminar.

Mashup 128
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Metrics 130