article thumbnail

Surprise Facebook Ads Conversions

Jon Loomer

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns. Saved Columns.

article thumbnail

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. Blog posts , press mentions and earned media.

article thumbnail

How to Generate New Video Ideas

Jon Loomer

Inspiration for videos can come from client calls, questions from my community, or conversations that we have in Strategy Sessions. The most valuable for me might be breaking up a blog post that I’ve written. The post How to Generate New Video Ideas appeared first on Jon Loomer Digital. Always repurpose when you can.

Video 140
article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. They should be challenging yet within reach.

article thumbnail

How to Identify the Best Conversion Points on Your Website

Pixlee

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.