yMarketingMatters

OCTOBER 23, 2018

Great Content + Consistency + Engagement = Success. Great Content. How do we define great content for social media? Create content sincerely speaks to your audience. Remember that great content tends to be useful, valuable, solves a problem or pain point, inspirational, or entertaining. Post fun and funny content.

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Social Media HootSuite Platform Engagement 190

yMarketingMatters

NOVEMBER 11, 2013

It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away. It’s a big reason why so many company blogs and social media accounts are abandoned.

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Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Blogging helps your search engine results: Google and other search engines just love an active website with current useful content in the form of a blog. Blogging solves this problem!

Social Media 277

Social Media Tips Marketing Mobile 277

yMarketingMatters

OCTOBER 23, 2018

Great Content + Consistency + Engagement = Success. Great Content. How do we define great content for social media? Create content sincerely speaks to your audience. Remember that great content tends to be useful, valuable, solves a problem or pain point, inspirational, or entertaining. Post fun and funny content.

Social Media 130

Social Media HootSuite Platform Engagement 130

yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Reminding people casually to turn on notifications to see more content from you and to engage with your posts. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content!

Tips 130

Tips HootSuite Notification Hashtag 130

yMarketingMatters

MARCH 14, 2017

Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business. How People Search for Content on LinkedIn. People keep up with topics they are interested in by searching in Content search. Explore topics they care about.

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LinkedIn Notification Hashtag Mobile 178

yMarketingMatters

JULY 12, 2018

REMEMBER… …Keep your content entertaining and informative. Content that engages, helps, educates and delights your audience is key. Your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase or use your services.

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Social Media Education Engineering Meeting 130

yMarketingMatters

JULY 12, 2018

REMEMBER… …Keep your content entertaining and informative. Content that engages, helps, educates and delights your audience is key. Your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase or use your services.

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

JUNE 24, 2017

Based on the workshop topics underpinning the Conference, these should be the key components of your social media and online strategy: Content Creation. Provide valuable content. Sign up HERE to get my blogs directly to your inbox! As business owners, I think this will really help you boost your business this year !

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Conference Social Media Tips Findability 177

yMarketingMatters

FEBRUARY 26, 2014

Promote your company and your content, and Get Noticed! Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. Plan your content ahead with a Content Calendar. Be available to your audience instantly 24/7.

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Twitter Repository Hashtag Statistics 235

yMarketingMatters

AUGUST 7, 2014

This means: Post relevant, entertaining and meaningful content (include photos, images and video) two to five times each day and get involved in the conversations. strategically targeting their audience: Creating content that engages with their targeted audience. Sign up HERE to get my blogs directly to your inbox!

Social Media 252

Social Media Feed Feedly Buy 252

yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Reminding people casually to turn on notifications to see more content from you and to engage with your posts. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content!

Tips 100

Tips HootSuite Notification Hashtag 100

yMarketingMatters

JUNE 5, 2019

Instagram’s top 3 ranking signals: 1️⃣ Relationships: Instagram’s algorithm prioritizes content from accounts that users interact with a lot: comments, DMs, tagging. Next Blog…7 tips to make the Instagram algorithm work in your favor! Sign up HERE to get my blogs directly to your inbox!

Instagram 130

Instagram HootSuite Feed Feedly 130

yMarketingMatters

FEBRUARY 8, 2018

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. Get more creative with your content. SHORT VERSION}. Less is more.

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Feed Feedly News Facebook 145

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Sign up HERE to get my blogs directly to your inbox! Enter Storytelling!

B2B 130

B2B Loyalty Conversation Social Media 130

yMarketingMatters

SEPTEMBER 8, 2014

You also need a regular posting plan or a Content Calendar so that people know when they can expect to hear from you. Sign up HERE to get my blogs directly to your inbox! Blog Social Media for Business Social Media Marketing Tips Social Media For Your Business' You NEED A PLAN outlining what to post and when.

Social Media 262

Social Media Marketing B2B Advertising 262

yMarketingMatters

APRIL 11, 2014

It seems I have been writing a lot of social media “update” blogs recently: Linkedin Update: Linkedin Products & Services Page To Be Removed and Facebook Update: New Layout for Business Pages. This is supposed to help others find your best content easily. Sign up HERE to get my blogs directly to your inbox!

Twitter 243

Twitter Real Estate Small Business LinkedIn 243

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Sign up HERE to get my blogs directly to your inbox! Enter Storytelling!

B2B 178

B2B Loyalty Conversation Buy 178

yMarketingMatters

NOVEMBER 21, 2013

As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Content that is posted later in the day is more likely to be Liked and Shared. Keep your content fresh and new.

Facebook 237

Facebook How To Statistics Hashtag 237

yMarketingMatters

JUNE 22, 2012

This blog is all about how to do this. Read my blog post on this. Write Articles: This is a great way to expose your business and your services across the web – in other blogs and websites – and get links back to your website. Comment on Blogs: Write insightful valuable comments on other people’s blogs.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JUNE 5, 2019

Instagram’s top 3 ranking signals: 1⃣ Relationships: Instagram’s algorithm prioritizes content from accounts that users interact with a lot: comments, DMs, tagging. Next Blog…7 tips to make the Instagram algorithm work in your favor! Sign up HERE to get my blogs directly to your inbox!

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JUNE 5, 2019

Instagram’s top 3 ranking signals: 1⃣ Relationships: Instagram’s algorithm prioritizes content from accounts that users interact with a lot: comments, DMs, tagging. Next Blog…7 tips to make the Instagram algorithm work in your favor! Sign up HERE to get my blogs directly to your inbox!

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JUNE 20, 2014

Your followers have acknowledged your presence and are looking and reading your content. When you share a link to content on any of your social channels that drive people to your business’s website or online store, you can track how many people clicked on that link or shared it and much more via Google Analytics.

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Small Business Social Media How To ROI 263

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. For Personal Profiles, you increase your followers and these are potential clients that have chosen to receive and read more of your content. Facebook Updates. Author Tags. That’s it for June.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Sign up HERE to get my blogs directly to your inbox! Enter Storytelling!

B2B 100

B2B Loyalty Conversation Social Media 100

yMarketingMatters

JUNE 22, 2012

This blog is all about how to do this. Read my blog post on this. Write Articles: This is a great way to expose your business and your services across the web – in other blogs and websites – and get links back to your website. Comment on Blogs: Write insightful valuable comments on other people’s blogs.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

DECEMBER 10, 2017

She then developed a more detailed marketing plan which provided information on the budgets the plan would require, targeting and content suggestions. Sign up HERE to get my blogs directly to your inbox! After an initial strategy session with our team she provided an evaluation, which was very on point.

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Strategy Consultant Team Price 100

yMarketingMatters

AUGUST 21, 2015

is the most popular means of categorizing content on social media. makes your own content discoverable. allows you to find relevant content from other people and businesses. On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

OCTOBER 4, 2013

I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well.

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Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

DECEMBER 4, 2012

It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders. Read the full blog here. As always, leave your comments or questions below.

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Feed Feedly News Facebook 157

yMarketingMatters

DECEMBER 6, 2015

Interactive content is gaining popularity on Facebook, and these new slideshows are lightweight and accessible to people in most countries, even in high-growth markets. You can now use the share button to share content and immediately engage in conversations about it. Sign up HERE to get my blogs directly to your inbox!

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

APRIL 7, 2016

The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”. Instagram, claiming that people miss 70 percent of the content on their feeds, says it wants to get this right.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

JULY 14, 2013

Read my blog on Twitter Lists: Are They Useful? To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. After creating a list visit the persons profile page you wish to add and click the list icon. Basic Rules. Reply to conversations. Be easy to retweet and follow.

Twitter 271

Twitter Hashtag Feed Feedly 271

yMarketingMatters

MARCH 9, 2015

Both Facebook and search engines are strongly focusing on the relevance of content, and in light of that, they are trying to display the most relevant ads to their users. Sign up HERE to get my blogs directly to your inbox! Blog Social Media for Business Social Media Updates' Relevance Score.

News 100

News Social Media Mobile Notification 100

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

Video 100

Video Vimeo Marketing YouTube 100