Small Business Mavericks

MAY 24, 2012

A small business blog has a number of benefits, however, it can also be a tax on valuable time resources. Having a blog is, too a certain extent, a waste of time if you don’t have the resources to actually promote it, to put the content in front of readers. So how and where should you promote your blog?

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Small Business Social Media Tumblr Module 168

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. If not, you should.

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Content Press Release Marketing Journal 101

Small Business Mavericks

OCTOBER 22, 2014

It’s being said more and more: “you need to blog and put lots of original, relevant content on your site.” ” That’s a nice idea, but for most of us the inspiration needed to kick out consistently original, relevant content is a well that runs dry. You still are sharing original, relevant content.

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Resources Small Business Sites Publishing 102

Small Business Mavericks

NOVEMBER 27, 2013

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.

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Content Small Business Policies WordPress 101

Small Business Mavericks

FEBRUARY 12, 2014

You’ve been blogging and writing content for weeks or months now, but it’s not getting shared. There are a few reasons why your content may not be shared through social channels, but they all basically boil down to one thing – your audience. What kind of content do they want to read?

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Content Small Business Forums Newsletter 98

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. Read other blogs in your niche.

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Content Small Business B2B Review 112

Small Business Mavericks

MAY 27, 2015

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. The service will then take down the offending content. ” Who Does DMCA Protect? Only you can make that call.

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Content Press Release Marketing WordPress 70

Small Business Mavericks

SEPTEMBER 25, 2014

Telling someone to use natural keywords in their blog can have the same effect because suddenly you become overly aware of just how stilted your writing is. Writing, particularly blog writing, is talking to your people. If the words don’t fit the content, the algorithm sees it as low-quality spammy stuff worthy of penalizing.

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How To Small Business Engineering Groups 125

Small Business Mavericks

JANUARY 21, 2014

The Internet erupted yesterday when Matt Cutts said that guest blogging is “done.” My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. I think that’s what Matt Cutts is really getting at.

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SEO Small Business Blogger Price 93

Small Business Mavericks

OCTOBER 29, 2012

When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. Don’t abuse it.

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Reputation Small Business SEO Trends 101

Small Business Mavericks

DECEMBER 2, 2015

There will come a time when you will want to re-purpose old content. In other words, you’ll want to take an old blog post and turn it into a video , or maybe you’d like to take a video and recast it as a blog post. Today, I’d like to discuss three reasons why you may want to re-purpose old content.

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Content Course Strategy Video 70

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. Long blog posts can be more detailed and offer far more value to readers than short-form blog posts.

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Content Newsletter Publishing Blogger 70

Small Business Mavericks

JULY 1, 2015

That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. With platforms like WordPress, you can write a post and publish it in the same day, which means your content publishing schedule has speeded up.

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Brands WordPress Publishing Meeting 70

Small Business Mavericks

DECEMBER 6, 2013

Much has been said about link building and guest blogging. What many new content marketers don’t understand is that the two go hand in hand. Guest blogging can be a useful form of link building as long as you focus on quality and not just on acquiring links. Your bio links are a benefit of guest blogging, not your purpose.

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Publishing Blogger List Content 101

Small Business Mavericks

NOVEMBER 19, 2012

On Friday, I talked about Google’s heightened attention to quality content and how that relates to guest blogging. Since writing that post on Friday, I’ve received about 25 requests in my e-mail to allow guest blog posts on this blog. The reality is, not all guest blog offers are created equal.

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Small Business Mavericks

FEBRUARY 16, 2015

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? But why would your blog be a good idea to post on this site?

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Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. If you do it occasionally, that will have less of an impact, but you want to avoid bad content if you can. Bad content can be described as content with bad grammar or poor spelling.

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Reputation SEO Blogger Publishing 98

Small Business Mavericks

JANUARY 2, 2014

If you’ve ever been stuck on a blog post idea and didn’t know what to write about, then you might have been tempted to steal someone else’s idea. The wrong way is to steal the idea and the content. The wrong way is to steal the idea and the content. Write your blog post for that new headline.

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How To Small Business RSS Engineering 98

Small Business Mavericks

JUNE 23, 2014

One of the most effective ways to gain authority online is by adding quality content to your site, and one of the best ways to add quality content is by having a good blog. Blog posts should be simple. The point of your blog is the natural keyword, and that word or phrase should be in your headline.

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Small Business Questions Course Sites 96

Small Business Mavericks

JULY 1, 2011

When it comes to blogging, there is no one-size-fits-all strategy. With that in mind, here are 4 viable blog strategies that work. SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. This type of blogging has a bad name in some circles.

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Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

OCTOBER 29, 2013

When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. In fact, content marketing just became another word for link building scheme. Content is still king. Content is still king. On-page content is far more important than links and always has been.

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Strategy Content Marketing Small Business 101

Small Business Mavericks

MAY 22, 2011

Social Media Informer is an aggregate blog that focuses on content about social media for businesses and pulls together content from all over the Web for its readers. Small Business Mavericks is a featured blog at Social Media Informer. I’m honored to announce that I have been placed in very good company.

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Features Social Media Aggregator Small Business 156

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. But where do you find your offsite content marketing sources? Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. That’s a good question. Places like Yahoo!

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Small Business Mavericks

NOVEMBER 16, 2012

When Google announced their Link Disavow tool and Matt Cutts, Google’s web search quality czar, revealed that links from spammy article sites would no longer be a valuable ranking factor, I predicted that there would be a spike in guest blog post offers for those of us with existing blogs.

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Policies ROI Google Cost 105

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. In fact, if you aren’t doing research, then your content is going to be dry and boring, maybe even lacking in the facts department. You don’t want that.

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Small Business Notification Forums Research 98

Small Business Mavericks

DECEMBER 27, 2013

If you’re looking for ways to get better and higher rankings for your content but want to write content that is easy and simple to write, then I have news for you. Write it as a blog post or a “sticky” page on your website. These three types of content are easy to write and have great ranking potential.

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Types Case Study Content Small Business 105

Small Business Mavericks

DECEMBER 23, 2013

It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. You have several hundred blog posts that address a specific topic from a variety of angles. But you still blog about that topic. I like this.

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Groups Groups Content Aggregator 101

Small Business Mavericks

JANUARY 28, 2014

Your business is your content. Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Have you conducted an inventory of your content lately? Is your content getting the results you want?

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Content Newsletter Publishing Strategy 98

Small Business Mavericks

JANUARY 10, 2014

I’m going to share with you three very popular ways to create a list for publishing to your blog and tell you what the advantages are to each type of list. If you are writing a top 10 list or another type of list where numerical values are germane to the content, then ordered lists are perfect.

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List Small Business Types Publishing 98

Small Business Mavericks

FEBRUARY 3, 2014

Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. But what’s that got to do with blogging, or branding? There’s no more perfect tool for that than your blog. What changed?

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Brands Newsletter Google Video 107

Small Business Mavericks

MARCH 28, 2012

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way.

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Social Media Energy How To Questions 164

Small Business Mavericks

MAY 12, 2012

Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. The key phrases there are “quality content” and “regular basis.” ” We’ll leave it up to you to decide on the timing of your content. The main issue then is quality content.

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Feed Feedly Social Media Small Business 119

Small Business Mavericks

OCTOBER 24, 2012

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. If you need some content marketing strategy ideas, I have some for you. Develop Your Themes – Any content marketing strategy must have a theme. Your social networks are outposts for your content.

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Strategy Content Small Business Social Networking 98

Small Business Mavericks

OCTOBER 10, 2012

So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. One way to reach customers in multiple geographic locations is by providing different types of content.

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Content How To SEO Engineering 98

Small Business Mavericks

JANUARY 11, 2013

If you are writing a blog for your business , there are a set of best practices designed to keep it running smoothly and keep visitors coming back for more. There are also some ways to kill your blog completely. Your blog should produce original content. Your blog should produce original content.

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Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. You can do this by adding web pages to your site or by blogging. But how about improving search rankings by not adding new content. Did you know you can do that?

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SEO Content Engineering Small Business 114

Small Business Mavericks

OCTOBER 7, 2011

But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. Content marketing goes beyond your own Web properties. When you build a web page for your website, that’s content marketing. So let’s answer that question.

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Google Content Marketing Questions 105