Waxing UnLyrical
MARCH 14, 2011
To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Frank Strong is the director of PR for Vocus. He blogs at The Sword and the Script.
Webbiquity SMM
MARCH 30, 2012
do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity).
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Convince & Convert
JUNE 1, 2011
Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Go beyond writing a press release , a blog or posting company content into social streams. Being a valued member of the community is key to a long-term, successful social strategy. Make Sure to Make Friends. Ask them to participate.
Webbiquity SMM
JANUARY 12, 2011
Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Google Launches Blog Finder for Any Topic by ReadWriteWeb. Pitching on Twitter?
Convince & Convert
JULY 9, 2013
Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Let me use OpenView Venture Partners as an example.
Webbiquity SMM
MAY 3, 2011
This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Becky Denniston.
Waxing UnLyrical
MAY 27, 2011
I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. After we chose one, it did not go very well.
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