Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

APRIL 17, 2012

Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

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Jeff Esposito

DECEMBER 10, 2010

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. And if you are whining about the cost of hosting your own blog, the price shouldn’t be prohibitive as you can do it for under a $100 a year if you wanted to, which breaks down to $8.33

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Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

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Trends Content Marketing Press Release 37

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics. Contact him on Twitter @KeithTrivitt.

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Jeff Esposito

JULY 8, 2010

So assuming you like me in some way shape or form (you came to my blog so I have to assume that you do), I am asking you to offer honest feedback on my presentation if you have time. You can also subscribe to the blog to ensure you receive the latest posts. link] Five for Friday 7.9 | Jeff Esposito's Blog [.]

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Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

JULY 30, 2010

This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell. You can also subscribe to the blog to ensure you receive the latest posts.

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, You can also subscribe to the blog to ensure you receive the latest posts. Despite being fined 25K, the talented wide-out gave great responses to the fine.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

SEPTEMBER 22, 2010

Well…obviously an integrated campaign is most effective, but I’m certainly biased. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Public relations! You can find her at twitter.com/kottavio. Enjoy this post?

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Creative Commons Disqus News Advertising 29

Jeff Esposito

JULY 9, 2010

Are you really giving thought to starting a blog? this post comes way of my Internet sister, Kate Ottavio , and poses some really good points for folks looking to start up a blog. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. Justin blogs here at Justin Case You Were Wondering. But that’s pizza.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

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Trends Content Marketing Press Release 20

Jeff Esposito

AUGUST 16, 2010

If you cannot separate the two, please check out some other blog posts or comics or check back tomorrow. The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates. You can also subscribe to the blog to ensure you receive the latest posts.

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Issues Policies Reputation Insurance 34