Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

NOVEMBER 18, 2022

LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. An estimated 80% of B2B marketing leads from social media come via the platform. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. UGC (user-generated content). The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity. Practice Proper Channel Management.

Influencer 295

Influencer Brands Policies Privacy 295

Social Media Strategies Summit

DECEMBER 14, 2023

Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work. And even though the B2B journey may be more complex than its B2C counterpart, earning end consumers’ attention, trust, and loyalty is ultimately more difficult.

Content 221

Content Marketing Loyalty Collaboration 221

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. — Adobe (@Adobe) February 25, 2020.

UGC 72

UGC B2B How To Software 72

Buzz Marketing for Technology

AUGUST 5, 2014

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. Cabela’s is leveraging UGC by “passing their customer the microphone,” because as Adam put it: “There’s a good chance your customer’s content is better than yours.”

Eventful 100

Eventful UGC Marketing B2B 100

Keyhole.co

DECEMBER 1, 2023

But regramming definitely can be worth it for B2B companies and product or service owners, in terms of generating more engagement. Including user-generated content (UGC) in your account is a smart way to attract a wider audience. This entails leaving the app. Next steps? Don’t fill up your Feed or Stories with regrams and reposts.

Instagram 59

Instagram How To UGC Curation 59

Social Media Strategies Summit

DECEMBER 7, 2018

This is often a discount for e-commerce (10, 15 or even 20% off their first purchase) and gated content for B2B. User Generated Content (UGC) was one of the biggest marketing trends of 2018, and it isn’t going away any time soon. More than 86% of businesses are utilizing UGC as part of their marketing strategy.

Social Media 105

Social Media UGC Marketing Discount 105

Pixlee

SEPTEMBER 27, 2021

People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers. This approach also allows you to see top-ranking video UGC you’ve shared so you can identify potential brand advocates to encourage content from in the future.

Video 52

Video UGC How To Chemicals 52

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pixlee

JUNE 28, 2019

Airbnb offers inspiration galleries featuring UGC to keep a clean but approachable design to their site, which a clear actionable call-to-action (CTA). Airbnb shows off inspiring UGC to entice viewers to travel to new locations. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. .

Sites 64

Sites Conversation UGC Review 64

Sprout Social

JANUARY 12, 2022

This is especially important for B2B brands. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. Much like UGC, sometimes scoring reviews is as simple as asking.

Conversation 132

Conversation Review Marketing How To 132

Ignite Social Media

DECEMBER 10, 2020

Incentivize Advocacy: Find and reward advocates for participating in the community through actions such as Surprise & Delights or sharing their User Generated Content (UGC). What is the Best Way to Build a Community in a B2B World? Social media isn’t always set up to support a B2B community, so this can be difficult.

Communities 178

Communities Social Media Tips B2B 178

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Ask them to strike a pose with your product This is a fun and interactive way to generate user-generated content (UGC) for product promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

OCTOBER 16, 2023

Branded hashtags for Instagram campaigns will encourage UGC and spread brand awareness. If you are a B2B company, using hashtags specific to your industry or niche will boost niche visibility. It encourages further engagement and hashtag-specific UGC submissions.

Hashtag 52

Hashtag Instagram How To UGC 52

Pixlee

JANUARY 27, 2020

I was tasked with supporting the B2B new website construction and deployment. First hand, I saw the impact that social proof and UGC could have to bring our B2C websites to life. I was introduced to the Pixlee team and platform through my work at Michelin. Luck or destiny? This was how I discovered Pixlee!

UGC 61

UGC Construction B2B Team 61

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. R/GA pushes the limits of ‘boring’ B2B. B2B marketers rejoice. This results in work that’s lifeless, repetitive, and entirely predictable. And we get it.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. 7 Advantages of Customer Advocacy.

Marketing 88

Marketing Loyalty Case Study Cost 88

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

agora pulse

JANUARY 22, 2021

Users become more engaged, and you can even generate highly valuable and direct feedback, send them to pages like your branded hashtag with plenty of UGC, or learn more about what they want to know about you. The more interactive your Stories are, the better. Helpful content: 10 Useful and Fun Ways to Use Instagram Stickers. Action Buttons.

Features 124

Features Instagram Hashtag Social Media Management 124

agora pulse

NOVEMBER 10, 2020

Curalate is a marketing platform that makes social channels shoppable and leverages user-generated content (UGC). Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. Squarelovin is an Instagram marketing platform that collects and curates UGC. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 30, 2024

The brand curates content around adventure sports, shares UGC, and uses catchy captions and relevant hashtags to appeal to adrenaline junkies — their target audience on social media. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Keyhole.co

AUGUST 10, 2023

User-Generated Content (UGC) Feature content created by your customers or fans. Sharing UGC demonstrates that others have had positive experiences and validates the credibility and quality of your offerings. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

User-Generated Content (UGC) Feature content created by your customers or fans. Sharing UGC demonstrates that others have had positive experiences and validates the credibility and quality of your offerings. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

AUGUST 8, 2017

Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management. The B2B social media management platform. SocialOomph. Boost your social media productivity. Prices: $6.97

Social Media Management 111

Social Media Management Social Media Tools Price 111

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). User-Generated Content (UGC). Starbucks definitely uses UGC to rack up loyalty points with its followers. You can give your posts some (usually much-needed) variety.

Types 40

Types Social Media Content Brands 40

Pixlee

SEPTEMBER 9, 2019

Trendjacking tends to be harder for B2B companies than it is for B2C companies who thrive off of personal and often casual relationships built with their clientele. Perhaps try using UGC or customer content to help engage your audience even better! Three Brands Trendjacking Right.

Brands 55

Brands Meme Trends UGC 55

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Your participants interact with your business in a fun and engaging way while you get access to user-generated (UGC) content that you can later use for future marketing campaigns.

Social Media 52

Social Media How To Campaign ROI 52

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. It’s a tool that’s being leveraged by brands across the B2B board.

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. In the B2B sector, it’s less about cracking jokes or jumping on memes, but that doesn’t mean you can’t work on humanizing your brand, and building trust with your target audience.

Strategy 62

Strategy Content UGC B2B 62

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. The platform lends itself to B2B thought leadership. It’s understandable why.

Social Media 118

Social Media B2B How To ROI 118

Hootsuite

JANUARY 13, 2021

B2B: Business To Business. UGC: User-Generated Content. WCW can be used in a caption or as a hashtag. View this post on Instagram. A post shared by Alexandra Grey (@alexandragreyofficial). Business specific social media acronyms. Shorthand for a company with business-facing priorities. B2C: Business To Consumer. TOS: Terms Of Service.

Social Media 145

Social Media List HootSuite Content management systems 145

Oktopost

SEPTEMBER 28, 2023

To give you a sense of the power of what a strong social publishing strategy can have, 75% of B2B buyers are on social media, and 78% of social sellers outperform businesses that aren’t using social selling. Infographics UGC (user-generated content): such as reviews, testimonials, case studies, and posts from community members, or forums.

Publishing 69

Publishing Social Media Content UGC 69

Oktopost

AUGUST 10, 2023

It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. It caters to a widespread desire among modern B2B audiences for better humanization of brands – for a strong marketing campaign to be underpinned by social proof rather than plan old self-promotion.

Social Media 62

Social Media UGC B2B Sentiment 62

Oktopost

SEPTEMBER 28, 2023

To give you a sense of the power of what a strong social publishing strategy can have, 75% of B2B buyers are on social media, and 78% of social sellers outperform businesses that aren’t using social selling. Infographics UGC (user-generated content): such as reviews, testimonials, case studies, and posts from community members, or forums.

Publishing 62

Publishing Social Media Content UGC 62