Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 120

B2B Influencer Brands Marketing 120

Writtent Blog

DECEMBER 21, 2023

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 161

B2B Research Twitter Marketing 161

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

B2B 137

B2B Brands Marketing How To 137

Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 134

B2B Committee Buy Process 134

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 274

Research Report Social Media CPM 274

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

B2B 127

B2B Marketing Metrics ROI 127

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 221

B2B Company Facebook Video 221

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 228

B2B Strategy Marketing Metrics 228

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Brands Tips Marketing 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. To extend the reach of your content, consider offering on-demand recordings.

B2B 105

B2B Influencer ROI Authentication 105

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. Jump ahead: Why Use AI in B2B Sales?

B2B 78

B2B Software Process Team 78

The Realtime Report

APRIL 13, 2023

My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.” However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%.

Marketing 172

Marketing ROI Small Business Yahoo 172

Pam Moore

FEBRUARY 17, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace challenges, persevere through obstacles, and ultimately achieve their goals. The study has shown that a growth mindset can have a positive impact on both personal and professional success.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace challenges, persevere through obstacles, and ultimately achieve their goals. The study has shown that a growth mindset can have a positive impact on both personal and professional success.

Patterns 147

Patterns Energy Team Skills 147

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Hopefully this will give you some insights into how my team creates and measures engagement at Avaya. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It brings new case studies to the table. Why does this matter?

Review 369

Review Case Study B2B Marketing 369

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B.

B2B 180

B2B Social Media Case Study Consultant 180

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 71

B2B Campaign Statistics Data 71

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

MAY 18, 2022

By building your own social selling strategy your sales team can be a step ahead of the competition. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Drill down to team or individual performance depending on how granular you want this metric to be.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

SEPTEMBER 10, 2024

While it is still the platform of choice for B2B buyers, standing out and capturing your audience’s interest is increasingly challenging. While there’s no secret sauce to creating the perfect LinkedIn post, studying other players’ hits (and misses) in this space will give you a significant advantage. The good news?

Examples 71

Examples LinkedIn Meme B2B 71

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Often times sales leaders think all that “target marketing” and “target buyer persona” speak is for the marketing team. Send the buyer persona templates I mentioned in Tip #1 to your entire team. In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 91

Influencer LinkedIn B2B Industry 91

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over. Source: Cloudave ).

Social CRM 98

Social CRM B2B How To Patterns 98

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. And if you are being honest, you, your team, and your boss already know that. But to what end? Those big download numbers you’ve been getting don’t count for much. Send them more.

B2B 60

B2B Education Content Marketing 60

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 162

Case Study Brands B2B Marketing 162

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Atlassian 103

Atlassian ROI Social Media Collaboration 103

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

JANUARY 26, 2022

She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving– which has a massive, company-wide positive impact. She studied political sciences at Georgetown University, and now lives in London. Stay in the Loop.

Authentication 62

Authentication Strategy Brands B2B 62

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

ROI 98

ROI Cost B2B Organization 98

Oktopost

MAY 7, 2024

By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. At the same time, the benefits of building such a program also boost team morale, and increase employee happiness, contributing to a positive workplace.

Chemicals 134

Chemicals Engineering Social Networking Statistics 134

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Levin also recommends showing prospects your eBooks, whitepapers, and case studies during this stage. It’s critical that at this step, the sales and marketing teams are working together.

B2B 60

B2B How To Case Study Startup 60