Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. Can you hire a millennial to run your social and be successful?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When it comes to influencer marketing , C-suite execs want more than just good engagement. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

APRIL 25, 2024

While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. B2B social media content plan template B2B social media content doesn’t have to be boring. Get the template 18. Get the template 23. Get the template 29.

Template 80

Template Templates Social Media RFP 80

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. An understanding enabled by digital marketing tools.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Machine learning Machine learning helps AI analysis tools automatically identify data patterns so they can be synthesized for actionable insights. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

APRIL 2, 2024

Use to: Discover insights into brand perception and reputation. Step 4: Choose the right social listening tool Invest in a social media listening tool that provides accurate data in real-time, like Keyhole. You’ll use this tool to track metrics, monitor conversations, and generate reports. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Social Media Strategies Summit

FEBRUARY 18, 2021

You can use one of the numerous tools to find influencers and use a variety of filters to select the right ones to help your online branding campaign. You can effectively manage your social media accounts using social media management tools. If you ignore such messages, it will only be bad for your reputation. All the best!

Trends 193

Trends Social Media Authentication Instagram 193

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Social mentions can also be used to build and reinforce a positive reputation. One such tool that assists you in doing that is Keyhole.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Using data visualization tools To take data analysis a step further, utilize data visualization.

Analysis 69

Analysis Data Sentiment Metrics 69

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Learn tools and strategies to conduct audience research even on a tight budget. Increase ROI across all facets of marketing investment. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Coordinating an effective social media advocacy strategy can involve more work than the other two types, but it can also have a high ROI. Establishes thought leadership. Encourage authenticity.

Training 124

Training Study Metrics Social Media 124

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

SEPTEMBER 30, 2022

Social media is a powerful networking tool, so salespeople can use it to thoughtfully engage with potential customers and form genuine relationships. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 4, 2016

The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO? SEO is going to generate the best ROI in the long term and is going to deliver the lowest cost per acquisition. Further reading: Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings. My site has millions of pages.

SEO 60

SEO How To Campaign ROI 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Whether your goal is to drive engagement on socials, protect your brand assets, or even revamp your identity online, there’s a tool for every need. Analytics and Reporting Most brand marketing tools will offer analytics and reporting.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications? Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. Great for small businesses.

Social Media 117

Social Media Strategy Statistics Metrics 117

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Use an account networking tool to centralize all your referrals at one place.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Use an account networking tool to centralize all your referrals at one place.

Education 40

Education LinkedIn B2B Banking 40

Writtent Blog

JANUARY 28, 2014

There are a few free tools online that can help point you in the right direction if you’re genuinely stumped on what to call your content. Some tweaking will probably be required, but they’re pretty neat tools for breaking through a mental block. Use a Title Generation. Portent’s Content Idea Generator. Be a Tease. Ask a Question.

Tips 86

Tips Hubspot Small Business Case Study 86

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. I reserve email subscriptions for those I truly want to receive more from.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Just my two cents.

Consultant 121

Consultant Social CRM MySpace Social Media 121