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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 136
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Why Product Marketing Should Own Twitter

Oktopost

Want to hear more from renowned B2B marketing leaders? With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Catch all episodes here. Episode Summary. Makes sense.

Products 125
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Top 10 Social Selling Tools

Oktopost

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. And it’s not only Google. Experiment.

Directory 196
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

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In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks like Facebook, Google+, and Twitter. You''ll see the biggest are auto and real estate.