The Social Media Incubator

AUGUST 22, 2013

When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Think as a publisher and not a marketer. Do your research. Listen and respond.

B2B 149

B2B Engagement Social Media Tips 149

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 86

B2B Metrics Engagement Data 86

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

comScore 299

comScore Marketing Case Study Review 299

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

Small Business 251

Small Business Social Media Strategy Marketing 251

Oktopost

JUNE 8, 2022

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Want to hear more from famous B2B marketing leaders? Being authentic has become the key to creating meaningful social media content and building a loyal audience. Or catch more of his research here. Episode Summary.

Authentication 118

Authentication Social Media B2B Apple 118

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 136

B2B Brands Marketing How To 136

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Because people crave credible and quality content on social media. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Influencer 174

Influencer B2B Marketing Apple 174

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. The answer can vary.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 184

Influencer Campaign Marketing B2B 184

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. LinkedIn monitoring tools can serve multiple functions.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 2. Use Consistent Branding Assets Across Social Media.

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

B2B 86

B2B Team Conversation Education 86

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.

Analysis 104

Analysis Sentiment Marketing How To 104

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. Comments.

Influencer 288

Influencer Brands Policies Privacy 288

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

Template 167

Template Templates Social Media Social Networking 167

Convince & Convert

DECEMBER 19, 2014

Research and Insight. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). Social media is no longer just about marketing; it’s also about the customer experience.

Social Media 131

Social Media B2B Research Groups 131

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This post outlines 10 key steps in using social listening to satisfy and retain more customers.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

JANUARY 16, 2024

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. When it comes to writing social selling content to post on social media, sales professionals simply don’t have the time to create and write all of it on their own.

Team 62

Team Tools SMS B2B 62

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? Everything! That is around 2.5

Data 132

Data B2B Statistics Social Media 132

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Welcome to the Era of Media Sprawl. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. And why not?

B2B 62

B2B Sentiment Analysis Influencer 62

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media. Yet research suggests it’s still an extremely effective channel. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130