Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Make it easy for the press to contact you.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. Most B2B companies have fewer customers, so the opinions of each are magnified. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. Send out press releases for each organization and/or time you donate. Listen to what they’re saying on Twitter and Facebook for honest market research. It’s not just another social network. Donate to charities.

Small Business 98

Small Business Marketing Compete Directory 98

Koka Sexton

DECEMBER 20, 2009

How Social Media Marketing Can Build Your Business | Blog Fully [link] Social Media Marketing- the Top 10 Mistakes People Will Make in … [link] Social Media Marketing- 11 of the Most Critical Words to Use in … [link] Why B2B Companies Should Be Using Social Media | Socialmedia.biz [link] Starting a Social Media Strategy | chrisbrogan.com (..)

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

How Social Media Marketing Can Build Your Business | Blog Fully [link] Social Media Marketing- the Top 10 Mistakes People Will Make in … [link] Social Media Marketing- 11 of the Most Critical Words to Use in … [link] Why B2B Companies Should Be Using Social Media | Socialmedia.biz [link] Starting a Social Media Strategy | chrisbrogan.com (..)

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Webbiquity SMM

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Know your market (B2B). Social Media Today ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media rocks because it’s one of the most amazing tools for “free&# market research. If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). B2B correspondence should be polite and respectful foremost.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. The ability to track external pages is another nice feature. URL links).

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Deloitte University Press ). B2B Marketing Insider ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Expert’s Guide to Keyword Research for Social Media (WordStream): This really interesting guide discusses how you can benefit from diverse keyword research strategies, which you’d think is for PPC and SEO only. Ever see a press release become popular on Digg?! Enough said. C’mon.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to news releases (current year and archive of past years). .

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

APRIL 12, 2016

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. In content marketing, this structure may apply well to certain types of content such as case studies, press releases, and “news” type blog posts. So—creating a content marketing strategy is vital.

Report 100

Report Strategy Content Marketing 100

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. Do your research and select your targets smartly. I would say great research or a catchy piece of unexpected data that appeals to me. I’ve read so many bad email press releases.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. Or unfollowing them as soon as they follow you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Try that with a press release… Nowhere to Run. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. Was their any distinction in B2C and B2B brands? We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145