Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 81

Social Media Tools B2B Team 81

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Sprout Social

JANUARY 26, 2023

Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 124

Discount Marketing How To B2B 124

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management. Comments.

Influencer 288

Influencer Brands Policies Privacy 288

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. This is no surprise when we consider how important it is to have the data needed to make informed decisions.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. What’s the trick?

Examples 101

Examples Template Templates How To 101

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. And your CRM platform should be a top priority.

Team 108

Team B2B Platform Analytics 108

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. Create community and brand loyalty. Providing helpful resources, information, or even entertaining content on social media helps people identify with your brand. Social listening.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 103

Influencer Marketing Collaboration ROI 103

Webbiquity SMM

DECEMBER 13, 2011

Google, Yahoo and Bing aren’t the only places people go to look for information. By sharing relevant and helpful information, whether your own of from other sources, you increase your value to those following you, and expand your network. Perform competitive and market research. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is my audience on the platform? But that’s not all. Write your bio.

Questions 105

Questions Banking Insurance HootSuite 105

Convince & Convert

OCTOBER 12, 2013

Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Myth 11: The rules are different in B2B. Of course they are. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 70

Exercises Metrics B2B Social Media 70

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? Some tools share demographic information, but not most engaged followers. We Have Limited Data.

Social Media 119

Social Media NGO ROI Research 119

Oktopost

MARCH 20, 2021

Research has shown that only 15% of marketers evaluate their success by how many leads they get. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. To reach your goals in 2021, you’ll need a marketing mindset change.

Strategy 146

Strategy Metrics Process B2B 146

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer Satisfaction (CSAT). CSAT is typically used to capture customer experience levels for one-time interactions.

Metrics 79

Metrics Aggregator Price Loyalty 79

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 22, 2021

We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. That is, when a potential customer has researched, started to narrow their options and reaches out but isn’t 100% sold on your product (or even your brand). Build brand loyalty.

Conversation 86

Conversation Loyalty Policies Examples 86

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 76

B2B Sentiment Analysis Influencer 76

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. Source: Wikipedia. Blog post title.

Template 167

Template Templates Trends Content 167

Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Research Your Audience. Most marketers are familiar with the idea of customer and prospect research, and many others have read up on buyer personas.

Social Media 98

Social Media Strategy Tips Curation 98

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Current or former customers (84% says research from DDB). Responsible party for setting it up right? Drive Social Media ROI with Content Marketing.

ROI 140

ROI Social Media Social CRM Survey 140

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 140

B2B Strategy Statistics Research 140

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. Research top industry bloggers. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Research shows that images increase click-through rates, shares and links. can often facilitate the transfer of information better than text. Tips For Business To Business (B2B) Blogs. Best General Writing Tips.

Content 55

Content B2B How To Reputation 55

Ignite Social Media

MAY 31, 2016

HOW BRANDS CAN USE THIS INFORMATION : Don’t assume your brand needs an account on WhatsApp to reach the millennial male. HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business.

Yammer 60

Yammer Buy Social Networking Report 60

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Number of Nielsen households among them? It simply doesn’t.

Klout 161

Klout Nielsen Influencer Social CRM 161

Social Media Strategies Summit

AUGUST 26, 2022

You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s also not a bad idea to research your competitors.

Loyalty 204

Loyalty Software Publishing SEO 204

Social Media Strategies Summit

NOVEMBER 28, 2022

Leads : Measure your lead gen efforts by comparing the total amount of people who access your landing page from your ad to those who enter their information. Despite the minimal text, this ad conveys all the essential information (namely airports and flight prices) while incorporating three separate calls to action (CTAs). Blue Apron.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. Fallon, Mr. Happy, and some guy named Barack Obama. Congratulations Jess!

Twitter 167

Twitter Marketing Conference Consultant 167