Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Increase ROI across all facets of marketing investment. Increase brand awareness for your business.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. In many developing countries, mobile phones and social media have taken hold and taken off in a big way in recent years, growing much faster than financial service sectors.

Social Media 141

Social Media Banking Marketing Mobile 141

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They give up because they don’t have the ROI they made up in their mind they should have by now. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. However, here is the problem.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 104

Examples Template Templates How To 104

Pam Moore

DECEMBER 7, 2017

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Create once, use many (= increased ROI). Leveraging content you already have to increase business results and ROI. Streamline resources.

Template 167

Template Templates Trends Content 167

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection.

LinkedIn 78

LinkedIn Tips Brands Training 78

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use it to post your latest industry news and company updates.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use it to post your latest industry news and company updates.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. However, it's possible to achieve a positive ROI if you work smart, not just hard. Our agency works with brands across the globe, from startups to large enterprise brands. Social media is not rocket science. Yes it's work.

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Avatar How To 78

Pam Moore

JUNE 26, 2020

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. Supporting Resources. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. However, it's possible to achieve a positive ROI if you work smart, not just hard. Our agency works with brands across the globe, from startups to large enterprise brands. Social media is not rocket science. Yes it's work.

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Mobile friendly. It goes to say that you need to optimize for mobile devices.

Newsletter 132

Newsletter How To Marketing Template 132

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 112

HootSuite Brands Price Collaboration 112

Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

Influencer 100

Influencer Authentication Guidelines Communities 100

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. How social influence shapes behavior. PPC for lead generation and B2B. PPC for lead generation and B2B. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy. Are you ignoring baby boomers in your digital marketing?

Questions 142

Questions Social Media Strategy Survey 142