Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. How did you find it?

Discount 123

Discount Marketing How To B2B 123

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 84

Reputation Press Release Airlines Construction 84

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Second, you can improve your reputation, especially if you are engaging with unhappy individuals. You can increase customer loyalty. This is a great tactic for any company, but especially for B2B companies with products that may be more complex.

Engagement 157

Engagement Social Media How To Hubspot 157

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 12, 2022

Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. Earn long-term brand loyalty. This is especially important for B2B brands. 1000% recommend.

Conversation 134

Conversation Review Marketing How To 134

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 76

B2B Sentiment Analysis Influencer 76

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 4 Sephora Shares Employee Thought Leadership.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 135

Social CRM Influencer Klout Social Media 135

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Share how the topic of discussion has changed or influenced your life or someone you know. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Best General Writing Tips. Tell a story.

Content 55

Content B2B How To Reputation 55

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. The experience with salespeople and employees, even on a social platform, greatly influences customer perception of a company. Image via Unsplash. Today, an employee advocate is trusted twice as much as a CEO.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 140

B2B Strategy Statistics Research 140

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Influencers are taking on new sponsorships daily. After all, influencer marketing is not without its risks. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

MAY 2, 2024

@SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time. In social media, influencers have the power to shape opinions and trends in industries. These people come with huge numbers of followers and have the capability to influence the sentiments about your brand.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 132

Hashtag B2B Policies Authentication 132

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 113

Social Media Strategy Influencer Education 113

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. It takes 20 years to build a reputation and five minutes to ruin it. Protect your business’s reputation. Aligning your business’s interactions with your audience encourages brand loyalty.

Sentiment 109

Sentiment Analysis Social Media How To 109

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 122

Social Media B2B Metrics Conversation 122

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Review 115

Review Social Media Social CRM Consultant 115

Diva Marketing Blog

JUNE 10, 2009

For companies it's an opportunity to reveal the humanity behind the brands by encouraging sincere dialogue with customers which can be a potent influence on customer loyalty. We service clients of all sizes in both the B2B and B2C spaces. Focus is primarily B2B. My favorite social media tactic is Crowd Sourcing.

Social Media 53

Social Media Real Estate B2B WordPress 53

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Several studies show that participation in communities can increase brand loyalty. Multinationals, on the other hand, have a reputation for being exploitative.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Here’s your chance to get to know it and learn about 3 ways it can influence your social media! That’s just a brochure in 140 characters. Instead, let your customers in on the secret. All rights reserved.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Among social platforms, Facebook is the best site for B2B lead generation. A quick response gains loyalty and trust, while silence breeds contempt. This can develop their reputations as industry leaders.

Insurance 90

Insurance Social Media Policies HootSuite 90

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. What colors tend to influence rooms? Thanks again, Jay. How to know when it's time to toss that watch. Painting business?

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. What do you think of this approach? Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# All rights reserved.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

JULY 14, 2010

al definitely should influence strategy though. al definitely should influence strategy though. al definitely should influence strategy though. al definitely should influence strategy though. The challenges and chances of facebook, twitter, YouTube et. That's what we try to do with our “egotracker&# TwentyFeet.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. going so our COMMUNITY INFLUENCERS ?can

Social Media 152

Social Media Strategy Consultant Web 2.0 152